Blumerq Eyes Vast Ex­pan­sion

Apparel - - Market Watch -

Blumerq, the up­com­ing men’s smart ca­su­als brand with 314 re­tail points in­clud­ing exclusive out­lets na­tion­wide, has an­nounced its plans for doubling its growth with an additional 270 re­tail points across In­dia. This de­ci­sion comes forth af­ter a suc­cess­ful test launch and con­struc­tive recog­ni­tion in se­lec­tive mar­kets since the last one year that has gen­er­ated sales of around 50 mil­lion. Blumerq is an exclusive brand of men’s ca­sual ap­parel de­signed, tai­lored and in­spired by mu­sic and spe­cially caters to young men. The op­ti­mistic test launch re­sult gave way for Blumerq’s team to ex­pand rapidly across In­dia; with the brand hav­ing es­tab­lished its pres­ence in Kar­nataka, Ker­ala, Andhra Pradesh, Tamil Nadu, Bi­har, West Ben­gal, Orissa, Ma­ha­rash­tra, Gu­jarat, etc. and also on leading e-com­merce sites. “The com­pet­i­tive re­tail land­scape has been wit­ness­ing ag­gres­sive growth, style and in­no­va­tive po­si­tion­ing, with In­dian youth be­ing tar­geted by mul­ti­ple play­ers. Blum­berq’s ex­pan­sion will drive growth and al­low us to reach a new set of young con­sumers. We are ex­pand­ing our pres­ence by adding 20 plus stand­alone new stores and 250 multi-brand out­lets,” states L Joseph Muthaiyan, CEO, Blumerq.

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