In­spired by the west?

Apparel - - Contents -

With the world be­com­ing a global vil­lage, does the In­dian ap­parel mar­ket draw in­spi­ra­tion from western trends? Kash­mira Mirza and Nam­rata D’souza find out.

The West has usu­ally in­flu­enced In­dian trends in dif­fer­ent ways in the past; but with ‘desi’ chic catch­ing up and In­dia mak­ing its pres­ence felt on the in­ter­na­tional cir­cuit, it is rel­e­vant to ask whether western trends in­flu­ence In­dian re­tail pat­terns. We get in­sights from those in the busi­ness. “To a cer­tain ex­tent, western trends will in­flu­ence the In­dian mar­ket. The western mar­ket is, in fact, more likely to im­prove in the next sea­son rather than in the cur­rent one. We are not much in­flu­enced by western trends, as ours is a ca­sual cloth­ing line and not a fash­ion brand. Our collection leans more to­wards clas­sics that can be worn all year round by of­fice-go­ers. Western trends are mainly pre­ferred by the younger gen­er­a­tion and thus, are re­stricted to a limited cus­tomer base. Western trends can never com­pletely takeover the In­dian re­tail space.”

Ra­jesh, Stori Fash­ions “Fu­sion is a trend that has emerged in a big way since last year. Un­con­ven­tional prints, de­signs and cuts are in vogue. I won’t say there is a lot of western in­flu­ence but there is an in­de­pen­dent In­dian style emerg­ing amongst men’s wear. How­ever, western wear does in­flu­ence the women’s wear seg­ment.”

Purna, Four One Oh “Western trends are be­com­ing more ba­sic and min­i­mal­ist and they will in­flu­ence us.”

Nimesh, Chase “With FDI in multi-brand re­tail, western trends will def­i­nitely in­flu­ence us.”

Amit, OKS Boys Thus, we get a sense that there is an im­print of western trends on the In­dian mar­kets, but there is also an in­de­pen­dent style emerg­ing.

TO A CER­TAIN EX­TENT, WESTERN

TRENDS WILL IN­FLU­ENCE THE IN­DIAN

MAR­KET.

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