Inspired by the west?
With the world becoming a global village, does the Indian apparel market draw inspiration from western trends? Kashmira Mirza and Namrata D’souza find out.
The West has usually influenced Indian trends in different ways in the past; but with ‘desi’ chic catching up and India making its presence felt on the international circuit, it is relevant to ask whether western trends influence Indian retail patterns. We get insights from those in the business. “To a certain extent, western trends will influence the Indian market. The western market is, in fact, more likely to improve in the next season rather than in the current one. We are not much influenced by western trends, as ours is a casual clothing line and not a fashion brand. Our collection leans more towards classics that can be worn all year round by office-goers. Western trends are mainly preferred by the younger generation and thus, are restricted to a limited customer base. Western trends can never completely takeover the Indian retail space.”
Rajesh, Stori Fashions “Fusion is a trend that has emerged in a big way since last year. Unconventional prints, designs and cuts are in vogue. I won’t say there is a lot of western influence but there is an independent Indian style emerging amongst men’s wear. However, western wear does influence the women’s wear segment.”
Purna, Four One Oh “Western trends are becoming more basic and minimalist and they will influence us.”
Nimesh, Chase “With FDI in multi-brand retail, western trends will definitely influence us.”
Amit, OKS Boys Thus, we get a sense that there is an imprint of western trends on the Indian markets, but there is also an independent style emerging.
TO A CERTAIN EXTENT, WESTERN
TRENDS WILL INFLUENCE THE INDIAN