Launch Pad

Ap­parel gives you a sneak peek into the new stores that have been launched re­cently.

Apparel - - Contents -


Pak­istan-based de­signer, Huma Nassr, cel­e­brated the launch of her first store in In­dia, Braahtii. The swanky new fash­ion store is lo­cated in Greater Kailash, New Delhi.

With its chic am­bi­ence and wood pan­elled in­te­ri­ors ex­ud­ing a great feel, the store will pro­vide you with a so­phis­ti­cated shop­ping ex­pe­ri­ence. The la­bel is a blend of con­tem­po­rary fash­ions which are in­flu­enced by the mod­ern woman. Her collection com­prises stylish drapes, suits and much more. The va­ri­ety of fash­ions avail­able at the store meant that there was some­thing for ev­ery­one. Her collection com­prises many cre­ative and beau­ti­ful de­signs which are easy to wear and will make the wearer ex­ude con­fi­dence.

Huma Nassr, Fash­ion De­signer & Owner of Braahtii says, “We have one of the most pop­u­lar la­bels in Pak­istan and have now stepped in In­dia. The ap­pre­ci­a­tion and wel­come I have re­ceived here, has built my con­fi­dence fur­ther, to launch my first store in New Delhi. The store is an ex­pres­sion of my cre­ativ­ity and I am thank­ful to all my cus­tomers for en­cour­ag­ing and sup­port­ing me.”


Global Desi, In­dia’s bo­hemian fash­ion brand fur­thers its pres­ence in New Delhi with its 10th store open­ing in Hauz Khas Vil­lage. This also marks the 55th exclusive Global Desi store to date. Be­ing the lat­est ad­di­tion to this fast grow­ing fash­ion brand, the 500 sq. ft. store at Hauz Khas vil­lage epitomises the at­ti­tude of the hip, young and trendy and yet re­mains uniquely Global Desi. The ‘ boho-chic’ brand with its edgy and eclec­tic vibe, of­fers a va­ri­ety of fash­ion for­ward ap­parel, in­clud­ing hot, off the Lakmé Fash­ion Week 2013 run­way styles in print-on-print, ab­stract, aztec prints, chevron, ikat prints and a lot more in skirts, maxis, tu­nics, jump­suits, palazzo pants, crop tops and an ex­cit­ing mix of ac­ces­sories like scarves, hand­bags and footwear. Com­ment­ing on Global Desi’s ex­pan­sion in Delhi, Anita Don­gre, Cre­ative Di­rec­tor, Global Desi, says, “We are very ex­cited to fur­ther Global Desi’s foot­prints in the cap­i­tal and what bet­ter place than Hauz Khas vil­lage, which is a melt­ing pot of fash­ion, cul­ture and cui­sine! The edgy yet eclec­tic styles of Global Desi find syn­ergy with the fashionistas of Delhi.” With peppy en­sem­bles in vi­brant hues of corals, limes, yel­lows and pinks and stylish prints with trendy cuts and sil­hou­ettes—the store of­fers an en­tic­ing shop­ping ex­pe­ri­ence wherein one can find stylish out­fits which suit the tastes of the mod­ern woman with a hint of gypsy chic!


Vine­gar, the Span­ish ap­parel and ac­ces­sories brand, known for its eclec­tic fash­ion, marked its foray in Hy­der­abad with the launch of its exclusive store by stun­ning Bol­ly­wood diva, Kan­gana Ra­naut at Ju­bilee Hills. The 2,000 sq. ft. Vine­gar store is a one-stop fash­ion des­ti­na­tion that will leave the clien­tele spoilt for choice when it comes to über-chic western clothes and ac­ces­sories. With a legacy of of­fer­ing unique de­signs, sil­hou­ettes and colours which are trendy and mod­ern, Vine­gar per­son­i­fies ev­ery ex­pres­sion of a woman. Cool, so­phis­ti­cated and quirky, the collection caters to women in the age group of 20-40 and com­prises an elab­o­rate range of day wear, of­fice wear and evening wear. The unique dis­play of the collection is spread across two floors and al­lows the buyer to eas­ily browse through the collection. The Vine­gar story is told by mul­ti­ple black and white striped man­nequins, strik­ing at­trac­tive poses, sus­pended in a for­ma­tion amidst a crowd of closely hung light bulbs. With pris­tine white walls and a great dé­cor, the store spells el­e­gance and style. Speak­ing about the store, Var­sha Bhaw­nani, Owner and Man­ag­ing Di­rec­tor, said, “Vine­gar cel­e­brates the lit­tle bit of ‘crazy’ in­side ev­ery woman; the dar­ing and the edge be­hind her el­e­gance. It is about find­ing your real self. Un­con­ven­tional yet fash­ion­able, each Vine­gar piece ex­udes oomph and class. We are glad to spread our pas­sion for fash­ion to the gor­geous ladies in Hy­der­abad.” The Vine­gar woman has a lot of flair be­cause she of­ten ex­presses her­self in ex­trav­a­gant ways and the en­tire range em­bod­ies ex­actly that. Vine­gar aims to give a fresh ap­proach to fash­ion by cap­tur­ing lat­est run­way trends, just to make sure you are fash­ion­ably ahead!

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