Apparel gives you a sneak peek into the new stores that have been launched recently.
BRAAHTII, GREATER KAILASH, NEW DELHI
Pakistan-based designer, Huma Nassr, celebrated the launch of her first store in India, Braahtii. The swanky new fashion store is located in Greater Kailash, New Delhi.
With its chic ambience and wood panelled interiors exuding a great feel, the store will provide you with a sophisticated shopping experience. The label is a blend of contemporary fashions which are influenced by the modern woman. Her collection comprises stylish drapes, suits and much more. The variety of fashions available at the store meant that there was something for everyone. Her collection comprises many creative and beautiful designs which are easy to wear and will make the wearer exude confidence.
Huma Nassr, Fashion Designer & Owner of Braahtii says, “We have one of the most popular labels in Pakistan and have now stepped in India. The appreciation and welcome I have received here, has built my confidence further, to launch my first store in New Delhi. The store is an expression of my creativity and I am thankful to all my customers for encouraging and supporting me.”
GLOBAL DESI, HAUZ KHAS VILLAGE, NEW DELHI
Global Desi, India’s bohemian fashion brand furthers its presence in New Delhi with its 10th store opening in Hauz Khas Village. This also marks the 55th exclusive Global Desi store to date. Being the latest addition to this fast growing fashion brand, the 500 sq. ft. store at Hauz Khas village epitomises the attitude of the hip, young and trendy and yet remains uniquely Global Desi. The ‘ boho-chic’ brand with its edgy and eclectic vibe, offers a variety of fashion forward apparel, including hot, off the Lakmé Fashion Week 2013 runway styles in print-on-print, abstract, aztec prints, chevron, ikat prints and a lot more in skirts, maxis, tunics, jumpsuits, palazzo pants, crop tops and an exciting mix of accessories like scarves, handbags and footwear. Commenting on Global Desi’s expansion in Delhi, Anita Dongre, Creative Director, Global Desi, says, “We are very excited to further Global Desi’s footprints in the capital and what better place than Hauz Khas village, which is a melting pot of fashion, culture and cuisine! The edgy yet eclectic styles of Global Desi find synergy with the fashionistas of Delhi.” With peppy ensembles in vibrant hues of corals, limes, yellows and pinks and stylish prints with trendy cuts and silhouettes—the store offers an enticing shopping experience wherein one can find stylish outfits which suit the tastes of the modern woman with a hint of gypsy chic!
VINEGAR, JUBILEE HILLS, HYDERABAD
Vinegar, the Spanish apparel and accessories brand, known for its eclectic fashion, marked its foray in Hyderabad with the launch of its exclusive store by stunning Bollywood diva, Kangana Ranaut at Jubilee Hills. The 2,000 sq. ft. Vinegar store is a one-stop fashion destination that will leave the clientele spoilt for choice when it comes to über-chic western clothes and accessories. With a legacy of offering unique designs, silhouettes and colours which are trendy and modern, Vinegar personifies every expression of a woman. Cool, sophisticated and quirky, the collection caters to women in the age group of 20-40 and comprises an elaborate range of day wear, office wear and evening wear. The unique display of the collection is spread across two floors and allows the buyer to easily browse through the collection. The Vinegar story is told by multiple black and white striped mannequins, striking attractive poses, suspended in a formation amidst a crowd of closely hung light bulbs. With pristine white walls and a great décor, the store spells elegance and style. Speaking about the store, Varsha Bhawnani, Owner and Managing Director, said, “Vinegar celebrates the little bit of ‘crazy’ inside every woman; the daring and the edge behind her elegance. It is about finding your real self. Unconventional yet fashionable, each Vinegar piece exudes oomph and class. We are glad to spread our passion for fashion to the gorgeous ladies in Hyderabad.” The Vinegar woman has a lot of flair because she often expresses herself in extravagant ways and the entire range embodies exactly that. Vinegar aims to give a fresh approach to fashion by capturing latest runway trends, just to make sure you are fashionably ahead!