Valu­able In­sights into the In­dus­try

An In­for­ma­tive Press Meet on the Growth of the Ap­parel Sec­tor in In­dia

Apparel - - Front Page -

It was ex­pected to be a very in­for­ma­tive Con­fer­ence for the In­dus­try and, as always, the CMAI ex­ceeded all ex­pec­ta­tions. The plan­ning was per­fect and the tim­ing was just right. An in­for­ma­tive Press Kit was given to ev­ery­one who en­tered the hall. On the dais were honourable mem­bers of the CMAI in­clud­ing, Mr Rahul Mehta, Pres­i­dent, Mr Pre­mal Udani, Chair­man, Board of Trustees, Mr Babub­hai Ayar, Hon. Gen. Sec­re­tary, Mr Ashok Shah, Chair­man, Fair Sub-Com­mit­tee and Mr Ro­hit Mun­jal, Jt. Chair­man, Fair Sub-Com­mit­tee. Other mem­bers of the CMAI, in­clud­ing Mr Mohan Sad­hwani and Mr Pradeep Har­lalka were seated in the au­di­ence.

Mr Rahul Mehta be­gan by out­lin­ing the de­tails of the 59th NGF. With ap­prox­i­mately 737 brands par­tic­i­pat­ing, 697 stalls be­ing set up, 30,000- 35,000 re­tail­ers ex­pected to visit and 500 crores worth of or­ders wait­ing to be booked, this Fair prom­ises to be un­matched in scale and size. He hoped that with MBOs fac­ing dif­fi­cult times, the NGF would def­i­nitely act as a ma­jor boost for sag­ging spir­its.

INI­TIA­TIVES UN­DER­TAKEN

Mr Mehta spoke about how the 50th year of the CMAI has been truly path-break­ing with many ini­tia­tives and ac­tiv­i­ties un­der­taken by the CMAI. The four ma­jor ac­tiv­i­ties un­der­taken by the CMAI are as fol­lows:

CMAI has been ap­pointed as one of the lead im­ple­ment­ing agen­cies un­der Com­po­nent II of the In­te­grated Skill Devel­op­ment Scheme (ISDS) of the Min­istry of Tex­tiles, Govt. of In­dia, to im­part

train­ing to 35,000 trainees in the 12th Five Year Plan. For this pur­pose, 50 Cen­tres will be set up across In­dia. The ini­tial fo­cus of their ac­tiv­i­ties will be in Bara­mati and Bhiwandi, which are ma­jor ap­parel hubs.

The CMAI, in as­so­ci­a­tion with the Na­tional In­sti­tute of Fash­ion Tech­nol­ogy (NIFT), and Sup­ported by the Min­istry of Tex­tiles, Govt. of In­dia, is work­ing on a new ini­tia­tive ‘Size In­dia,’ to carry out a sci­en­tific and sys­tem­atic an­thro­po­met­ric study of the In­dian pop­u­la­tion for the pur­pose of de­vel­op­ing a siz­ing sys­tem for the In­dian Do­mes­tic Ap­parel In­dus­try. Un­der the ‘Size In­dia’ project, CMAI plans to mea­sure around one lakh In­di­ans to es­tab­lish a Stan­dard In­dian Siz­ing for Ap­parel.

The CMAI has launched 'CMAI’s Do­mes­tic Ap­parel Re­tail In­dex' to gauge the health of the Do­mes­tic Ap­parel Re­tail Mar­ket and pro­vide con­crete and cred­i­ble in­for­ma­tion for as­sess­ing the per­for­mance of the in­dus­try, which can fa­cil­i­tate all the stake­hold­ers in tak­ing in­formed busi­ness de­ci­sions. Based on the data col­lected from 100 brands, from four dis­tinct turnover seg­ments, CMAI’s Do­mes­tic Ap­parel Re­tail In­dex is com­piled and re­leased to the In­dus­try once ev­ery Quar­ter. The Gov­ern­ment has been greatly ap­pre­cia­tive of the CMAI’s ef­forts in this re­gard.

The CMAI, in as­so­ci­a­tion with the Devel­op­ment Com­mis­sioner for Hand­looms (DC, Hand­looms), and sup­ported by the Min­istry of Tex­tiles, Govt. of In­dia, launched an ini­tia­tive, ‘Pro­mo­tion of Hand­loom Prod­ucts in Mod­ern Re­tail’ to cre­ate a con­nect between hand­loom weavers and brands and re­tail­ers to pro­mote hand­loom prod­ucts, thus lead­ing to in­creased sales through the do­mes­tic net­works re­tail­ers and brands. CMAI fa­cil­i­tated the spon­sor­ing of ‘The Hand­loom Tex­tile Day’ at the Lakme Fash­ion Week S/R’14, where hand­loom col­lec­tions were show­cased by lead­ing fash­ion de­sign­ers Kr­ishna Mehta and Anita Don­gre. CMAI, in as­so­ci­a­tion with DC, Hand­looms, also or­gan­ised the Buyer Seller Meets in Delhi and Mum­bai in April and May 2014, which were well at­tended by re­tail­ers and brands.

THE CMAI HAS BEEN AP­POINTED AS ONE OF THE LEAD IM­PLE­MENT­ING AGEN­CIES TO IM­PART TRAIN­ING TO 35,000 TRAINEES AND 50 CEN­TRES WILL BE SET UP FOR THIS PUR­POSE, ACROSS IN­DIA.

AN OVER­VIEW

Mr Rahul Mehta em­pha­sised that the mar­ket has slowed down slightly post the ex­cise re­lief and that the un­cer­tainty of the po­lit­i­cal sit­u­a­tion be­fore the elec­tions had also af­fected the do­mes­tic gar­ment in­dus­try. He was con­fi­dent that the com­ing quar­ter and the festive sea­son will bring con­sid­er­able growth. Mr Mehta also said that the CMAI is per­ceived as an as­so­ci­a­tion fo­cus­ing mainly on the do­mes­tic gar­ment in­dus­try and even though they al­low the AEPC to han­dle the ex­port is­sues, they have a strong link with the ex­port di­vi­sion.

THE EX­PORT STORY

Mr Pre­mal Udani, Chair­man, Board of Trustees, took over from Mr Mehta on the sub­ject of ex­ports and said that the last fi­nan­cial year was the best in the last five years with a 15 per cent growth in ex­ports which he at­trib­uted to stronger cur­rency, sta­ble raw ma­te­rial prices, buy­ers com­ing back to In­dia due to com­pli­ance and con­di­tions is­sues with Bangladesh and is­sues of very high costs with China. He cau­tioned though, that whether this trend will con­tinue is any­body’s guess. He also said that given the over­all sce­nario within the sub­con­ti­nent, ap­parel ex­ports should do well. The In­dia EU Free Trade Agree­ment, which the cur­rent gov­ern­ment is very keen on, will also boost ex­ports.

An open ques­tion and an­swer ses­sion fol­lowed, post the ad­dress by Mr Mehta. In re­sponse to a par­tic­u­lar ques­tion, Mr Mehta out­lined the wish list of the CMAI, which in­cluded, con­tin­u­a­tion of the op­tional ex­cise duty regime, keep­ing the ap­parel in­dus­try in the low­est mer­its lab of GST, re­forms in labour laws and over­haul or re­moval of ap­parel from the Pack­aged Com­modi­ties Act, to name a few. On a ques­tion re­gard­ing Busi­ness Net­work­ing Ses­sions, Mr Mun­jal said that ma­jor re­tail­ers and large for­mat stores are at­tend­ing th­ese ses­sions in the 59th NGF.

THE 59TH NGF WILL FUR­THER RAISE THE BAR FOR ALL FUTURE FAIRS. NO OTHER FAIR EVEN COMES CLOSE TO THE NGF.

The CMAI also re­it­er­ated its pos­i­tive stand to­wards FDI in Multi-Brand Re­tail and said that the fears that have been ex­pressed re­gard­ing the same are com­pletely un­founded.

Speak­ing to Ap­parel, on the is­sue of EOSS, Mr Mehta said, “As a brand owner, whose brand is avail­able in all large for­mat stores, I feel that there seems to be some re­al­i­sa­tion in the in­dus­try about the need to curb EOSS. They are plan­ning to keep EOSS from July 3rd to Au­gust 4th or 5th only. ” He also added, “The 59th NGF will fur­ther raise the bar for all future Fairs. No other Fair in In­dia comes close to the NGF. We are fac­ing a unique prob­lem this time around, as we seem to have cov­ered vir­tu­ally ev­ery square inch of space at the Bom­bay Ex­hi­bi­tion Cen­tre, so if this Fair be­comes hugely suc­cess­ful and 200 more peo­ple want to come in, next time around, how do we ac­com­mo­date them? Space is be­com­ing a ma­jor con­straint.”

A sump­tu­ous lunch was served once the Press Con­fer­ence was over.

All in all, this Con­fer­ence was very suc­cess­ful and gave a very clear idea re­gard­ing the 59th NGF and high­lighted the lat­est de­vel­op­ments in the Ap­parel In­dus­try.

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