Of Deals, Discounts & Disappointments!
Analysing Flipkart's 'Big Billion Day' debacle
The consumer frenzy that Flipkart, India’s leading online retailer unleashed, was tremendous. The online major not only logged a billion hits in one day but also triggered fierce debates within and outside the retail industry. Not to mention the criticism that the home-grown retail giant faced on social media. By the end of the day, frustrated shoppers had turned their anger into sarcastic humour with jokes berating Flipkart popping up at a relentless pace. “Good news. The 500 Internal Server Error pages are gone from Flipkart. Now you have 404 Page Not Found pages. 19.2 per cent off on error message,” quipped a shopper. “‘Sold out’ is to Flipkart what ‘Please try again later’ is to IRCTC,” tweeted an exasperated shopper. The sale started at 8:00 am, offering discounts that