Of Deals, Dis­counts & Dis­ap­point­ments!

Analysing Flip­kart's 'Big Bil­lion Day' de­ba­cle

Apparel - - Front page -

The con­sumer frenzy that Flip­kart, In­dia’s lead­ing on­line re­tailer un­leashed, was tremen­dous. The on­line ma­jor not only logged a bil­lion hits in one day but also trig­gered fierce de­bates within and out­side the re­tail in­dus­try. Not to men­tion the crit­i­cism that the home-grown re­tail gi­ant faced on so­cial me­dia. By the end of the day, frus­trated shop­pers had turned their anger into sar­cas­tic hu­mour with jokes be­rat­ing Flip­kart pop­ping up at a re­lent­less pace. “Good news. The 500 In­ter­nal Server Er­ror pages are gone from Flip­kart. Now you have 404 Page Not Found pages. 19.2 per cent off on er­ror mes­sage,” quipped a shop­per. “‘Sold out’ is to Flip­kart what ‘Please try again later’ is to IRCTC,” tweeted an ex­as­per­ated shop­per. The sale started at 8:00 am, of­fer­ing dis­counts that


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