Marking it Right!
A comprehensive analysis of the Handloom Mark scheme and its objectives
HANDLOOM MARK SCHEME The Handloom Mark Scheme, conceived for the promotion of the handloom industry, was launched by former Prime Minister Manmohan Singh in 2006. Promoted by the Development Commissioner (Handlooms), Government of India and with the Textiles Committee, Ministry of Textiles, Government of India, as the implementing agency, the scheme aims to brand handloom products and establish a premium position for them in the domestic and international markets. The scheme proposed and introduced the use of the Handloom Mark on fabrics and garments crafted with handwoven fabrics; this mark features a logo and a unique coding.
The stated objectives of the Handloom Mark are to promote handloom products in the domestic and international markets; provide assurance to the consumers about the genuineness of the