Mark­ing it Right!

A com­pre­hen­sive anal­y­sis of the Hand­loom Mark scheme and its ob­jec­tives

Apparel - - Front page -

HAND­LOOM MARK SCHEME The Hand­loom Mark Scheme, con­ceived for the pro­mo­tion of the hand­loom in­dus­try, was launched by for­mer Prime Min­is­ter Man­mo­han Singh in 2006. Pro­moted by the De­vel­op­ment Com­mis­sioner (Hand­looms), Gov­ern­ment of In­dia and with the Tex­tiles Com­mit­tee, Min­istry of Tex­tiles, Gov­ern­ment of In­dia, as the im­ple­ment­ing agency, the scheme aims to brand hand­loom prod­ucts and es­tab­lish a pre­mium po­si­tion for them in the do­mes­tic and in­ter­na­tional mar­kets. The scheme pro­posed and in­tro­duced the use of the Hand­loom Mark on fab­rics and gar­ments crafted with hand­wo­ven fab­rics; this mark fea­tures a logo and a unique cod­ing.

The stated ob­jec­tives of the Hand­loom Mark are to pro­mote hand­loom prod­ucts in the do­mes­tic and in­ter­na­tional mar­kets; pro­vide as­sur­ance to the con­sumers about the gen­uine­ness of the

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