The Big Man­u­fac­tur­ing Push!

Analysing the im­pact of the 'Make in In­dia' cam­paign on the ap­parel sec­tor

Apparel - - Front page -

In­dia has ar­rived on the in­ter­na­tional stage. The global econ­omy’s per­cep­tion to­wards the coun­try has changed dra­mat­i­cally over the last 30 years, and rather dras­ti­cally in the last five. In the 90s, when Ra­jiv Gandhi un­leashed the Lib­er­al­i­sa­tion, Pri­vati­sa­tion and Glob­al­i­sa­tion poli­cies un­der the guid­ance of the then Fi­nance Min­is­ter and for­mer In­dian Prime Min­is­ter, Man­mo­han Singh, it was ev­i­dent that the coun­try was look­ing at some se­ri­ous FDI. In the last five years, the per­cep­tion changed fur­ther as more and more In­di­ans ap­peared on the boards of suc­cess­ful startups, artists got global recog­ni­tion, the small and medium sized ser­vice sec­tor be­gan to meet global stan­dards and, more im­por­tantly, ex­pec­ta­tions. In spite of such an as­cent to the world stage, the coun­try con­tin­ues to lan­guish when it comes to the most im­por­tant pre­req­ui­site for a healthy econ­omy, a strong man­u­fac­tur­ing sec­tor.

To­day, the trans­for­ma­tion has be­gun in full throt­tle. The new gov­ern­ment brings hopes of a man­u­fac­tur­ing re­vival with a rather brave cam­paign that ad­vo­cates con­sump­tion of prod­ucts made in In­dia. At the heart of this cam­paign lies an as­sur­ance that this is per­haps the best time to invest and man­u­fac­ture in the coun­try. The ‘Make in In­dia’ cam­paign, is there­fore, one of the most am­bi­tious yet log­i­cal strate­gies that aims and prom­ises to boost man­u­fac­tur­ing in the coun­try. It is clear that the thrust will be on the small and

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