Launch Pad

A sneek peak into the newly launched stores

Apparel - - CONTENTS -

Known for her inim­itable style and un­der­stated, yet el­e­gant de­sign aes­thet­ics, cel­e­brated de­signer Anita Don­gre of­fers her sig­na­ture bridal, cou­ture & prêt col­lec­tion, along with Anita Don­gre men’s wear, to the fash­ion con­nois­seur in Kolkata, with her new ex­clu­sive flag­ship store, at El­gin road. Spread across over 1900 sq. ft., the store is a metaphor for con­tem­po­rary el­e­gance, aptly com­bin­ing her­itage with a mod­ern & so­phis­ti­cated in­tri­cacy of style and de­sign. With Ra­jasthan be­ing a source of in­spi­ra­tion for Anita’s epony­mous la­bel Anita Don­gre, the store too, re­flects the spirit and charm of Jaipur’s dis­tin­guished and splen­did ar­chi­tec­ture and vi­brant colours. Tran­quil grey block­printed pan­els and an abun­dance of rich shades of blue pot­tery, con­trast with the quiet charm of the geo­met­ric, deep yel­low che­quered floor. Re­plete with

style win­dows and arches, the store is truly elo­quent, cap­tur­ing the essence of so­phis­ti­cated glam­our. Grac­ing the launch of the stun­ning AND store was renowned film­maker Onir, and popular ac­tors Ar­pita Chat­ter­jee and Mimi Chakraborty. Speak­ing on the oc­ca­sion, de­signer Anita Don­gre said, “We are de­lighted to open an Anita Don­gre store here in Kolkata, and it is such a plea­sure to have my dear friend Onir, along with Aprita and Mimi, to grace this spe­cial oc­ca­sion. At Anita Don­gre, we strive to de­liver the prom­ise of ‘re­fined lux­ury,’ where each cre­ation, bears the stamp of supreme crafts­man­ship, in­no­va­tive de­sign, and a blend of In­dian aes­thet­ics with mod­ern flair. We are happy to bring the Anita Don­gre de­sign phi­los­o­phy to Kolkata, and look for­ward to a long as­so­ci­a­tion with our dis­cern­ing con­sumers, in this beau­ti­ful city.”.



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