A sneek peak into the newly launched stores
Known for her inimitable style and understated, yet elegant design aesthetics, celebrated designer Anita Dongre offers her signature bridal, couture & prêt collection, along with Anita Dongre men’s wear, to the fashion connoisseur in Kolkata, with her new exclusive flagship store, at Elgin road. Spread across over 1900 sq. ft., the store is a metaphor for contemporary elegance, aptly combining heritage with a modern & sophisticated intricacy of style and design. With Rajasthan being a source of inspiration for Anita’s eponymous label Anita Dongre, the store too, reflects the spirit and charm of Jaipur’s distinguished and splendid architecture and vibrant colours. Tranquil grey blockprinted panels and an abundance of rich shades of blue pottery, contrast with the quiet charm of the geometric, deep yellow chequered floor. Replete with
style windows and arches, the store is truly eloquent, capturing the essence of sophisticated glamour. Gracing the launch of the stunning AND store was renowned filmmaker Onir, and popular actors Arpita Chatterjee and Mimi Chakraborty. Speaking on the occasion, designer Anita Dongre said, “We are delighted to open an Anita Dongre store here in Kolkata, and it is such a pleasure to have my dear friend Onir, along with Aprita and Mimi, to grace this special occasion. At Anita Dongre, we strive to deliver the promise of ‘refined luxury,’ where each creation, bears the stamp of supreme craftsmanship, innovative design, and a blend of Indian aesthetics with modern flair. We are happy to bring the Anita Dongre design philosophy to Kolkata, and look forward to a long association with our discerning consumers, in this beautiful city.”.
AND, ELGIN ROAD, KOLKATA