FYI

Read on about the brands in vogue

Apparel - - CONTENTS -

The In­dian wed­ding sea­son is in full swing and SFW has come out with their Bride­groom Prêt Line 2014 for a more fash­ion­able and style-ready groom. Es­tab­lished in 2008 by en­tre­pre­neur Deepak Mehta and man­aged by Seema Mehta, SFW is the man­u­fac­turer of men’s sher­wa­nis, Indo-western wear, tie, safas,

du­pat­tas, mo­jris, and the list goes on. The col­lec­tion has the so­phis­ti­cated op­u­lence of tra­di­tion and an added con­tem­po­rary touch, with the colour pal­ette be­ing dom­i­nated by fresh and bold colours like pink, turmeric yel­low, ver­mil­lion red, sor­bet orange, cobalt and pur­ple with neu­tral shades of beige, cream, gold and black. Keep­ing the es­sen­tial cer­e­mo­nial sil­hou­ettes, a twist has been added by sharp lay­er­ing, con­trast de­tail­ing and in­tri­cate place­ment em­broi­deries.

Seema Mehta added, “SFW is a pow­er­house of de­signs and is def­i­nitely go­ing to be the one stop shop for ev­ery­thing fash­ion­able and trendy. Like the SFW’s phi­los­o­phy, I per­son­ally be­lieve in wear­able de­signs. I love to play with rich In­dian fab­rics and the cus­tomers are def­i­nitely in for treat as they can find con­tem­po­rary cou­ture with an in­spi­ra­tion from our her­itage and cul­ture.”

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