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The Indian wedding season is in full swing and SFW has come out with their Bridegroom Prêt Line 2014 for a more fashionable and style-ready groom. Established in 2008 by entrepreneur Deepak Mehta and managed by Seema Mehta, SFW is the manufacturer of men’s sherwanis, Indo-western wear, tie, safas,
dupattas, mojris, and the list goes on. The collection has the sophisticated opulence of tradition and an added contemporary touch, with the colour palette being dominated by fresh and bold colours like pink, turmeric yellow, vermillion red, sorbet orange, cobalt and purple with neutral shades of beige, cream, gold and black. Keeping the essential ceremonial silhouettes, a twist has been added by sharp layering, contrast detailing and intricate placement embroideries.
Seema Mehta added, “SFW is a powerhouse of designs and is definitely going to be the one stop shop for everything fashionable and trendy. Like the SFW’s philosophy, I personally believe in wearable designs. I love to play with rich Indian fabrics and the customers are definitely in for treat as they can find contemporary couture with an inspiration from our heritage and culture.”