Brand New

A look at what's trend­ing

Apparel - - CONTENTS -

THE J.HAMP­STEAD EL­E­GANCE! J.Hamp­stead, the pre­mium brand from Si­yaram Silk Mills Ltd. has un­veiled a new range of pre­mium suits, blaz­ers and waist­coats es­pe­cially de­signed for this Au­tumn/Win­ter’14 sea­son. The ob­jec­tive of this launch is to ful­fill the ever ris­ing cus­tomer ex­pec­ta­tions from the brand after a suc­cess­ful pres­ence in ex­quis­ite fab­rics, shirts and trousers. The ex­clu­sive range of J.Hamp­stead suits, blaz­ers and waist­coats is crafted with finest fab­rics like terry rayon, poly­wool, li­nen, vel­vet and tweed which pro­vide a per­fect mix of ex­cep­tional qual­ity and de­sired com­fort. The colour pal­ette will vary from for­mal shades like black, brown, blue, beige to the more vi­brant ones like red and ma­roon.

MYS­TI­CAL CHARM! Ridhi Mehra known for her In­dian aes­thet­ics and her unique take on fash­ion show­cased her new col­lec­tion ‘Mys­ti­cal Nuit’ at Jabong Stage dur­ing Lakmé Fash­ion Week Win­ter/Fes­tive 2014. ‘Mys­ti­cal Nuit’ is a col­lec­tion in­spired by the il­lu­mi­nated night. The colour pal­ette is a re­flec­tion of the hues of sky, wherein shades of black, beige and blue have been used. Sil­hou­ettes cre­ated for the col­lec­tion are an ex­ten­sion of our clas­sics as well as in­no­va­tions in fu­sion wear. Mov­ing to­wards get­ting an in­no­va­tive edge, jump­suit shararas and sari anarkalis are in­tro­duced as an in­ter­est­ing con­cept, this sea­son. Mys­ti­cal Nuit wit­nesses an ex­ten­sion into more west­ern­ised styles. The em­broi­deries are an eclec­tic mix of re­sham and bead work, high­lighted with zardozi. The grandeur of the en­sem­bles is high­lighted by the use of fab­rics like raw silk, silk geor­gette, chif­fon and net. The metal­lic belts are some of the key el­e­ments used to en­hance the look, which in­vari­ably sig­ni­fies the il­lu­mi­na­tion of the mys­ti­cal night. 

WHERE TO BUY Avail­able at Si­yaram’s shops and lead­ing men’s wear show­rooms. PRICE POINTS: R1999 on­wards.

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