Look­ing into the Fu­ture

A com­pre­hen­sive re­port of The An­nual Con­fer­ence on 'In­dian Tex­tiles - The Way For­ward'

Apparel - - Contents December 2014 -

It was a con­fer­ence that was ea­gerly awaited by the tex­tile in­dus­try. The Con­fer­ence be­gan with Chief Guest, Mr Su­nil Por­wal, Addl. Chief Sec­re­tary (Tex­tiles), Govt. of Ma­ha­rash­tra, light­ing the tra­di­tional lamp. At the start of the Con­fer­ence, Dr P Nayak, Sec­re­tary, Tex­tiles Com­mit­tee, Min­istry of Tex­tiles, Govt. of In­dia, and Mr Su­nil Por­wal, IAS, Addl. Chief Sec­re­tary (Tex­tiles), Govt. of Ma­ha­rash­tra, were wel­comed with bou­quets and Mr V C Gupte, Con­vener and Chair­man, The Tex­tile As­so­ci­a­tion (In­dia), Mumbai Unit, gave an over­view on the sub­jects the Con­fer­ence would cover. He also spoke about a very rel­e­vant but un­com­mon topic which would be cov­ered in the course of the Con­fer­ence. He was hope­ful of the In­dian Gov­ern­ment’s ‘Make in In­dia’ mantra, that helped the ap­parel in­dus­try and gave a spe­cial thrust to Ba­narasi saris and khadi which was ev­i­dent from the PM’s speech re­cently. He also elab­o­rated on in­creas­ing the ap­parel in­dus­try’s po­ten­tial to con­trib­ute to na­tion build­ing, em­ploy­ment gen­er­a­tion and rev­enue build­ing. The do­mes­tic de­mand for branded gar­ments is get­ting buoy­ant, not only in met­ros, but also in tier two and three towns. The need of the hour is for lo­cal brands to align them­selves with in­ter­na­tional brands.

Dr P Nayak, Sec­re­tary, Tex­tiles Com­mit­tee, Min­istry of Tex­tiles, Govt. of In­dia, was the Guest of Hon­our for the event. He spoke about the need to mon­i­tor each of the pro­cesses in tex­tile and ap­parel pro­duc­tion, right from start to fin­ish. The Prime Min­is­ter has given a call that there should be a ‘zero de­fect’ ap­proach to gar­ment man­u­fac­tur­ing. Qual­ity is very im­por­tant and the In­te­grated Skill De­vel­op­ment Scheme is go­ing to be given due pri­or­ity. In the last bud­get, there was fo­cus on looms and man­u­fac­tur­ing of fab­rics. Dr Nayak also spoke about the Global Tex­tile Con­fer­ence to be held in Bangkok from Fe­bru­ary 13-15, 2015, and in­vited all to at­tend. He em­pha­sised that un­less lev­els of de­fects in man­u­fac­tur­ing are re­duced and prices are made com­pet­i­tive, there is clear and present dan­ger that Bangladesh, Turkey and the South­east na­tions may takeover. In­dia is ex­pen­sive as com­pared to

Bangladesh, China and Pak­istan and prices need to be re­duced. He also spoke of in­creas­ing growth rate and the strong de­mand in the do­mes­tic mar­ket.

Mr Anuj Bhag­wati, MD, A. T. E. En­ter­prises Pvt. Ltd., Ms Di­pali Goenka, MD, Wel­spun Global Brands Ltd. and Mr N A Acharya, Cha­ri­man, As­so­ci­ated Chem­i­cals, were pre­sented with the In­dus­trial Ex­cel­lence Awards for their out­stand­ing con­tri­bu­tions to the tex­tile world. Mr Vidyut Acharya col­lected the award on be­half of his fa­ther.

Mr Su­nil Por­wal, IAS, Addl. Chief Sec­re­tary (Tex­tiles), Govt. of Ma­ha­rash­tra, spoke about how In­dia will be num­ber one in cot­ton pro­duc­tion, but also cau­tioned re­gard­ing the sur­plus in cot­ton bales and the ar­range­ments that will have to be made for their stor­age. He spoke on lo­gis­ti­cal is­sues such as how pro­duc­tion cen­tres and con­sump­tion cen­tres are at dif­fer­ent lo­ca­tions and how fifty per cent of cloth­ing made in Ma­ha­rash­tra goes else­where for pro­cess­ing and gar­ment­ing. He also elab­o­rated on how to im­prove pro­cess­ing (wa­ter is­sues) and skill de­vel­op­ment. Mr G D Devla gave a pre­sen­ta­tion and Mr A V Mantri, Hon. Sec­re­tary, The Tex­tile As­so­ci­a­tion (In­dia), Mumbai Unit, pro­posed a Vote of Thanks after which Mr C Bose, Pres­i­dent of The Tex­tile As­so­ci­a­tion (In­dia), Mumbai Unit, of­fered a mo­mento to Mr Por­wal and the first ses­sion com­menced.


The first ses­sion of the Con­fer­ence cov­ered var­i­ous top­ics un­der the broad um­brella of ‘Fi­nance and Al­lied Is­sues.’ Ms Priya Kini, Sr. Di­rec­tor, HSBC Bank, gave a very in­for­ma­tive pre­sen­ta­tion on the ‘Im­pact of for­eign ex­change fluc­tu­a­tions on the tex­tile in­dus­try and the chal­lenges it poses and For­eign Ex­change Risk Man­age­ment.’ She spoke about the rel­a­tive sta­bil­ity of the ru­pee since the past few months and gave a clear idea of the rules and reg­u­la­tions. Next to speak was Adv. San­jay Kher, Clover Con­sult­ing Pvt. Ltd., who cov­ered the very in­ter­est­ing and un­com­mon topic of ‘In­tel­lec­tual Prop­erty Rights: Eth­i­cal business prac­tices.’ He pep­pered his pre­sen­ta­tion with in­ter­est­ing anec­dotes and per­sonal ex­pe­ri­ences. He also spoke on how In­dia has had to har­monise patent law and spoke about GI- a sub­set of trade­mark law. In­tel­lec­tual Prop­erty is usu­ally in­tan­gi­ble and there is a ter­ri­to­rial as­pect in­volved, and how it can be pro­tected. He made it easy for the au­di­ence to un­der­stand this com­pli­cated topic by be­ing very di­rect in his ap­proach.

Ms Renuka Ram­nath, Founder, MD & CEO, Mul­ti­ples Al­ter­nate As­set Man­age­ment Pvt. Ltd., cov­ered the topic of ‘Credit Ac­cess to Tex­tile and Cloth­ing sec­tor,’ she elab­o­rated on the credit ac­cess to the cloth­ing and tex­tile sec­tor and gave a very in­for­ma­tive speech re­gard­ing the same. Mr Kapil Gupta, VP, Strate­gic Ser­vices, Re­al­iza­tion Tech­nolo­gies In­dia P. Ltd. was the last speaker in this ses­sion. His topic was ‘Ex­e­cu­tion & Eco­nomics of Tex­tile Projects… (20 per cent to 50 per cent faster).’ He spoke with a lot of clar­ity and con­vic­tion on the sub­ject.


Post lunch, the sec­ond ses­sion com­menced and the main topic of this ses­sion was ‘Con­nect­ing with the Con­sumer.’ This was per­haps the most awaited ses­sion by the au­di­ence. The first speaker was Mr S Kr­ish­namoor­thy, CEO, Do­mes­tic Tex­tiles Business, Jaya Shree Tex­tiles (Li­nen Club). His topic was ‘Gar­ment Business and Sup­ply Chain Man­age­ment.’ He said that the main fo­cus should be on cash and the bot­tom-line. He spoke at great length about the Zara model where the inventory is low­est at six days and they have 11,000 de­signs and take four to five weeks for a new prod­uct to hit the shelves. Lower quan­ti­ties cre­ate a sense of short­age and af­ford­able fash­ion is al­ways wel­come. More styles and more choices is the mantra for Zara and they have fac­to­ries around Spain and Por­tu­gal. The Zara model is in­deed the most in­ter­est­ing and prof­itable model and has achieved tremen­dous suc­cess. He spoke about the sup­ply chain in In­dia and listed fac­tors such as more mega ci­ties, pro­lif­er­a­tion of seg­ments, im­proved in­fra­struc­ture, bet­ter reg­u­la­tory cli­mate, a strong global con­nect and in­creas­ing pen­e­tra­tion of tech­nol­ogy lead­ing to an im­proved sup­ply chain. He said that ba­si­cally there are three sup­ply chain mod­els; namely, push sup­ply chain, pull sup­ply chain and push and pull sup­ply chain. Ide­ally, the push (30 per cent) and pull (70 per cent) sup­ply chain model is the most suit­able. Mr Govind Shrikhande, Cus­tomer Care As­so­ciate & MD, Shop­pers Stop Ltd., was the next to speak on ‘Chal­lenges in meet­ing Con­sumer De­mands.’ He gave a pre­sen­ta­tion ti­tled ‘In­dian Re­tail: Pic­ture abhi baaki hai…’, an ex­tremely in­ter­est­ing pre­sen­ta­tion on the chang­ing dy­nam­ics of In­dian so­ci­ety and mar­kets, and high­lighted the con­tin­u­ous jour­ney of trans­for­ma­tion In­dia has un­der­taken since par­ti­tion. His pre­sen­ta­tion cov­ered the changes and evo­lu­tion in ev­ery walk of life and he spoke about how ris­ing con­sumer in­comes, women en­ter­ing the work­force and in­creas­ing mall space were some of the fac­tors lead­ing to the evo­lu­tion of In­dian re­tail mar­kets. He spoke about strate­gies adopted by Shop­pers Stop, such as the ‘gift scheme’, and in­creased on­line pres­ence to at­tract con­sumers. Mr Manohar Sa­muel, Pres­i­dent (Mar­ket­ing & Business De­vel­op­ment), Birla Cel­lu­lose, Grasim In­dus­tries Ltd., was the next to speak. His topic was ‘Value Chain Col­lab­o­ra­tion with End Con­sumer - A Must,’ he gave an over­view of the sup­ply side and the con­sumer side. He spoke of the blur­ring of lines be­tween B2B and B2C and gave valu­able in­sights into var­i­ous trans­for­ma­tions within the in­dus­try which have im­pacted the end con­sumer such as go­ing western but with In­dian sen­si­bil­i­ties, how fu­sion is the new in thing, en­dors­ing a tribal view, be­ing pub­lic­ity hun­gry, woman power (more as­sertive and lib­er­ated), how con­sumers are spoilt for choice, no cash needed im­me­di­ately (credit cards) and seg­men­ta­tion within the value chain (Ram­raj Dho­tis). He also spoke about ap­parel be­ing the fastest grow­ing cat­e­gory in e-com­merce and var­i­ous other mar­ket re­search find­ings.


Mr Mauro Fassi, Sales Man­ager, Loris Bellini, S.r.l., Italy, spoke on ‘In­no­va­tion in Yarn Dye­ing (Power Sav­ings upto 70%).’ The chal­lenge, ac­cord­ing to him, is to im­prove the dyed yarns qual­ity fur­ther (zero har­ness, easy, to­tal and con­sis­tent and even­ness), gen­er­ate sus­tain­able prof­itabil­ity by cut­ting down on elec­tric con­sump­tion and keep the cur­rent dye­house con­sol­i­dated habits. He spoke about the ben­e­fits of the Pul­sar ma­chines which are com­ing to In­dia in Dec/Jan in the com­ing year.


Post tea, the third and fi­nal ses­sion com­menced. Dr Pankaj De­sai, Head, Re­search and De­vel­op­ment, Colour­tex In­dus­tries Pvt. Ltd., spoke on ‘Dye­ing of Polyester fab­rics us­ing Su­per Crit­i­cal Fluid (Car­bon Diox­ide) – Wa­ter­less Dye­ing.’ He spoke of Colour­tex ma­chines be­ing in­tro­duced in In­dia in 2016-2017. The tex­tile in­dus­try needs to de­velop more sus­tain­able pro­duc­tion con­cepts. In fu­ture, there will be a de­mand for novel coloura­tion tech­nolo­gies, wa­ter­less dye­ing and re­cy­cling dye­ing meth­ods. In par­tic­u­lar, wa­ter­less dye­ing con­cepts such as dye­ing of polyester fi­bres from su­per­crit­i­cal car­bon diox­ide (SCF) are of ma­jor in­ter­est. Mr Ber­tram Seuthe, Mar­ket­ing Col­oration, Global Business De­vel­op­ment Con­tin­u­ous, DyS­tar Colours Dis­tri­bu­tion GmbH, spoke on ‘In­no­va­tive So­lu­tions for Sus­tain­able tex­tile pro­duc­tion.’ The pro­duc­tion of sus­tain­able tex­tiles is the re­spon­si­bil­ity of all stake­hold­ers in the sup­ply chain. DyS­tar, as the lead­ing provider of tex­tile ser­vices and in­no­va­tive so­lu­tions, is ad­dress­ing th­ese en­vi­ron­men­tal chal­lenges. Un­der DyS­tar’s econ­fi­dence com­mit­ment, the Dianix Green Range meets cus­tomers’ needs and ex­pec­ta­tions re­gard­ing eco­log­i­cal, tech­ni­cal and eco­nomic as­pects. Mr Adam Jozwik, Area Sales Di­rec­tor, Fong’s Europe GmbH and Mr Peter Tolkss­dorf, Head of Prod­uct Man­age­ment for Dye­ing and Ap­pli­ca­tion, A. Mon­forts Tex­til­maschi­nen, spoke on ‘Con­tin­u­ous Dye­ing,’ Mr Adam Jozwik spoke about Goller Brand and the Goller’s com­pe­tence in con­tin­u­ous dye­ing and Goller Pad Stream Dye­ing Range. Mr Peter Tolks­dorf spoke about Mon­forts Ad­vanced Tech­nol­ogy Cen­tre and Mon­forts dye­ing and fin­ish­ing ma­chines. Mr Raj Vargh­ese, Gen­eral Man­ager, Archroma In­dia Pvt. Ltd., spoke about Spe­cial­ity Func­tional Fin­ish­ing and that Archroma has in­tro­duced a num­ber of in­no­va­tive so­lu­tions that can eas­ily be adopted by tex­tile mills and man­u­fac­tur­ers will­ing to an­swer the grow­ing eco­log­i­cal de­mands for re­duced re­source con­sump­tion by con­sumers, brands and re­tail­ers. The Con­fer­ence ended with a Vote of Thanks by Mr A V Mantri. It was in­deed a very in­for­ma­tive event and gave new and valu­able in­sights into all the ar­eas of the tex­tile in­dus­try.


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