TRIVIA ON THE KIDS MARKET SEGMENT:
According to Kanti Prakash Brahma, Principal Consultant - Fashion at Technopak: • India’s domestic apparel market was US$ 41 billion in 2013 and the market is expected to grow at a year-onyear growth rate of nine per cent. The kids’ apparel market at U.S$ 8.3 billion accounts for 20 per cent of India’s total apparel market. The share of kids’ apparel is expected to increase from 20 per cent in 2013 to 22 per cent in 2023. The kids’ apparel market is expected to grow at a year-on-year growth rate of 10.5 per cent for next five years. Within this segment, boys’ wear is expected to grow at a year-on-year growth rate of 10 per cent while girls’ wear is expected to grow at 11 per cent for the next five years. The boys’ segment contributes 52 per cent to the kids’ wear market and the rest 48 per cent is contributed by the girls’ segment. Branded kids’ wear retail in itself is a high growth opportunity area as the market is dominated majorly by local and unorganised players. • The absence of a significant player in the mid-tier segment presents a huge prospect. • Denim is the most promising category in the kids’ wear segment and is expected to grow at an annual growth
rate that is higher than 15 per cent.