FRESH INSIGHTS INTO THE NEW YEAR!
CMAI’s 62nd National Garment Fair was the most anticipated Two-Day Event for the Apparel Industry. The stage was set, the Excitement Levels were at an All Time High, Exhibition Centre, NSE Complex, Goregaon (E), Mumbai, on January 27, 2016.
Kashmira Mirza and Meryl D’sa give a Comprehensive Report of the Two Days of the NGF. Photographs: Suresh CG, Major Masih and Rajesh Terekar.
As the New Year dawned, the Apparel Industry was abuzz with talk about CMAI’s much-awaited 62nd National Garment Fair. Spread over an area of 1,75,000 sq. ft., Hall I of the Bombay Exhibition Centre was full of activity as the Fair started off at 10.45 AM with Mr Rahul Mehta, President, CMAI, giving a keynote address in which he gave an overview of the Fair and welcomed Dr Kavita Gupta, IAS, Textile Commissioner, Ministry of Textiles, Govt. of India.
THE INAUGURATION In her inaugural speech, Dr Gupta confidently stated that the Textile Ministry fully supports the Garment Sector and will do everything it can to promote the Industry. She added that the focus area should be the last segment of the textile value chain. She also spoke about GST and ATUFS and the benefits that would be derived from them. She elaborated on the special focus of the Ministry of Textiles on the garment sector, and also on software and codifying machineries. She wished that maximum business would take place in these two days, and emphasised the importance of branding.
Dr Gupta was presented with a shawl by Mr Ashok Shah, Chairman, Fair Sub-Committee, CMAI. She released the Fair Directory, post which, she inaugurated the Fair by lighting the traditional lamp and cutting the ceremonial ribbon. After the inauguration, esteemed members of CMAI, namely, Mr Rajesh Masand, Vice President, CMAI; Mr Rohit Munjal, Joint Chairman, Fair SubCommittee and Mr Mohan Sadhwani, Executive Director, CMAI, accompanied Dr Kavita Gupta as she visited various stalls like Ciara, Touch, OKS Boys, Omtex, Mayback, Spenta Multimedia, Jyoti, O2xygen, Grasim Industries Ltd. and Oil & Grease, and interacted with the exhibitors. Post the interaction with the exhibitors, Dr Kavita
Gupta had a very informative and interesting media interaction. Speaking to she said, “The products displayed here are excellent and the Fair generates a lot of B2B business. So, I hope that even this Fair usually generates a lot of B2B business because people get an opportunity to directly interface with a lot of these brands. Some of the Indian brands are very well-known but there are others that are not very well-known but have very good products and designs. I see that there is a wonderful opportunity to promote these brands; the NGF is a great platform for these brands.” by CMAI was very evident from the registration process itself, and the excitement amongst the exhibitors and visitors was palpable from the start. A blood donation drive in association with the Tata Memorial Hospital was a unique initiative organised by CMAI and was met with a lot of enthusiasm by the participants.
There were 283 stalls displaying over 330 brands. The maximum size of the stalls was 48 sq. metres and no decorations were permitted in the stalls. Men’s, women’s and kids’ wear brands participated in this edition of the NGF. There were many first-time participants also. Pooja Arora from Kalyani and Maow said, “We like the Fair; it is better than what we were expecting. We have got a good response from this Fair. We are definitely benefiting from this Fair.” Sanjay Batra from
DAY ONE As with the earlier editions of the NGF, this time too, the excellent organising and planning done A BLOOD DONATION DRIVE IN ASSOCIATION WITH TATA MEMORIAL HOSPITAL WAS A UNIQUE INITIATIVE ORGANISED BY CMAI AND WAS MET WITH A LOT OF ENTHUSIASM BY THE PARTICIPANTS. Olizo, said, “This is a good Fair, the organising and planning is good. We are here to find new customers. However, we have heard that the June-July Fairs are a lot more happening than this Fair. We are from the export segment and the Fair gives us insights into the domestic market. So, this Fair makes for a good platform.”
The regular participants of the Fair were very happy with the organising and planning of this Fair. Speaking to Rajiv Gala from Anora, said, “The Fair is pretty good. It is a very big
contracts at every level—spinners, weavers, processors, retailers as well as the brands. This Fair will benefit us in the sense that many manufacturers visit this Fair and it is a good platform to make them aware of the quality of the fabrics and garments—like what fabric should one go for, what quality is good, etc. Once they are made aware, we can help them with where to get these garments from, as well.” Speaking to Apparel, Mr Rohit Munjal, Jt. Chairman, Fair Sub-Committee, said, “Retail markets all over India have not been very good. We have more participants than the 60th NGF but not very significantly high. The area is about 15 per cent more than the 60th NGF. We are expecting dealers from Maharashtra, Gujarat, Madhya Pradesh and Karnataka, i.e., the states which are close by.”
As Day One ended on an upbeat note, there was optimism amongst all concerned that the 62nd NGF shall bring about a new beginning for the Apparel Industry. and useful platform. We have been participating for the past eight years now. We are here for networking, to build-up new clients and for bigger exposure, and we believe that the Fair will help us achieve that. CMAI has done a lot of hard work and the Fair has improved in the last two years.” After a year full of challenges, the exhibitors were looking at bringing fresh ideas to the table in this NGF. Speaking to Apparel, Rajesh Relekar from (Liva) Grasim Industries Ltd., said, “We are from the fibre industry. When you talk of the whole supply chain, from fibre to garmenting, we have
AS DAY ONE ENDED ON AN UPBEAT NOTE, THERE WAS OPTIMISM AMONGST ALL CONCERNED THAT THE 62ND NGF SHALL BRING ABOUT A NEW BEGINNING FOR THE APPAREL INDUSTRY.
Speaking to Apparel, Mr Rajesh Masand, Vice President, CMAI, said, “We have got more stalls as compared to the 60th NGF. I would say that it will not be a very booming Fair, considering the market scenario but since we all are under one umbrella, customers will come in and the bookings will be decent.” Apparel also spoke to the buyers who had come to visit the NGF. Sumit from Panorama Retail Outlet, Kalyan, said, “I have a garment retail outlet and I am looking for men’s and women’s wear. This is a good Fair, in terms of the collections displayed, new trends in the market, etc.” Megha, from Ray Boutique, Mumbai, said, “We have been around and this is a good Fair as we get to see different collections.”
All in all, both the days of the Fair received good footfalls. On Day Two, as the curtains came down on the 62nd NGF at 9 PM, the exhausted yet happy faces of the participants told the tale of the success of the Fair. As a difficult year passed by and with the Apparel Industry looking for a fillip, it can be safely said that the NGF acted as a game changer. Speaking further on the topic of End of Season Sales, he elaborated, “The EOSS is helpful for brands like us. For example, if our stocks are not completely sold out, the EOSS becomes very useful. Right now, customers are waiting for the EOSS so that they can buy products at discounted prices, which works for us. But, at the same time, if it can be curtailed, the customers will not wait for discounts and buy products at their full price, which would be even better for us.” Vishal from Mahek Baby, said, “This is a very good Fair. We have got a good response and it is benefiting us. It has been organised well. We are here mainly for advertising and branding.” Rohit Gandhi from Mitushi and Rovers, said, “The Fair is organised and maintained very well but I think the footfall is low compared to the June Fairs, and we are set for the first time here, so overall, we have got a very good response. Our expectation is to get good distributors and wholesalers, which would not be possible due to low footfalls. But we are expecting to get something more in the July Fair. We are here for networking and booking.” Buoyed by the enthusiasm of every stakeholder on Day One, despite the difficult market conditions, Day Two began on a positive note.
Apparel spoke to the participants and here is what they had to say. Siddharth Gupta from Haute Curry, said, “This Fair is a great exposure for us. At Shoppers Stop, we have a team of designers, buyers and more, and so, it is good for us, we can see the trends in the markets, we can forecast and know what other fabrics people are using, and that helps us. Our brand, Haute Curry, is participating for the first time. The organising and planning, the crowd-handling is very good. We are looking for franchises for our brand.”