Apparel - - TALKING POINT -

Tra­di­tion­ally, Clothes were bought by ‘Feel­ing the Fab­ric’. Now, more and more peo­ple are buy­ing clothes On­line, through­out the year. The Gar­ment In­dus­try is in­creas­ingly look­ing for ways to deal with the Sit­u­a­tion. Kashmira Mirza and Meryl D’sa speak to the Stake­hold­ers on what they feel about this E-Com­merce Surge and whether they are Fight­ing it or are Suc­cumb­ing to it. E-Com­merce is an up­com­ing mar­ket. It is a cus­tomer mar­ket, and there is noth­ing harm­ful about it. Ac­cord­ing to me, we should wel­come E-Com­merce be­cause E-Com­merce is a por­tal where ev­ery­one can par­tic­i­pate—you can un­der­stand cus­tomer views, you can learn about the new trends in the mar­ket. We have to be aware of the mar­ket and E-Com­merce is teach­ing you to do that.

Ol­izo E-Com­merce, ac­cord­ing to me, is not sus­tain­able. If you are get­ting a prod­uct from the buy­ers at ‘X’ price and sell­ing it to the cus­tomer at ‘X-Y’ price, it is not go­ing to be sus­tain­able. I am not say­ing it’s not go­ing to work, but the way the big play­ers are go­ing about it, like Flip­kart, SnapDeal, and Ama­zon, it is not go­ing to be sus­tain­able. There are some good mod­els out there though. Ev­ery­one is look­ing for cheaper prices mainly be­cause of the E-Com­merce sites, there­fore, E-Com­merce is def­i­nitely af­fect­ing brick and mor­tar re­tail­ing.

Style Fa­bles



The E-Com­merce surge is def­i­nitely af­fect­ing brick and mor­tar retail. In th­ese two days, we have no­ticed that there are more rep­re­sen­ta­tives of E-Com­merce com­pa­nies roam­ing around in­stead of ac­tual clients. There is go­ing to be a huge com­pe­ti­tion for the brick and mor­tar re­tail­ers.

DE­VANG, RUMOURSS E-Com­merce will def­i­nitely af­fect the per­for­mance of our stores be­cause now more peo­ple are buy­ing on­line.

DHEERAJ, RE­GARDS I think the E-Com­merce seg­ment is sus­tain­able and more ben­e­fi­cial, in fact, mainly be­cause you have more net­work­ing and ex­pan­sion pos­si­bil­i­ties.


Po­lice Guy’s I don’t think the E-Com­merce surge is a threat be­cause if you have a good prod­uct, it will al­ways have a mar­ket. It de­pends on what you make. So, if you make some­thing that is vi­able to the mar­ket, you will al­ways have a mar­ket for your­self. In the end, you have to sell your prod­uct, through E-Com­merce or a retail store.

BAS­ANT, Me­her and Mansi

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