E-TAIL V/S RETAIL
Traditionally, Clothes were bought by ‘Feeling the Fabric’. Now, more and more people are buying clothes Online, throughout the year. The Garment Industry is increasingly looking for ways to deal with the Situation. Kashmira Mirza and Meryl D’sa speak to the Stakeholders on what they feel about this E-Commerce Surge and whether they are Fighting it or are Succumbing to it. E-Commerce is an upcoming market. It is a customer market, and there is nothing harmful about it. According to me, we should welcome E-Commerce because E-Commerce is a portal where everyone can participate—you can understand customer views, you can learn about the new trends in the market. We have to be aware of the market and E-Commerce is teaching you to do that.
Olizo E-Commerce, according to me, is not sustainable. If you are getting a product from the buyers at ‘X’ price and selling it to the customer at ‘X-Y’ price, it is not going to be sustainable. I am not saying it’s not going to work, but the way the big players are going about it, like Flipkart, SnapDeal, and Amazon, it is not going to be sustainable. There are some good models out there though. Everyone is looking for cheaper prices mainly because of the E-Commerce sites, therefore, E-Commerce is definitely affecting brick and mortar retailing.
The E-Commerce surge is definitely affecting brick and mortar retail. In these two days, we have noticed that there are more representatives of E-Commerce companies roaming around instead of actual clients. There is going to be a huge competition for the brick and mortar retailers.
DEVANG, RUMOURSS E-Commerce will definitely affect the performance of our stores because now more people are buying online.
DHEERAJ, REGARDS I think the E-Commerce segment is sustainable and more beneficial, in fact, mainly because you have more networking and expansion possibilities.
Police Guy’s I don’t think the E-Commerce surge is a threat because if you have a good product, it will always have a market. It depends on what you make. So, if you make something that is viable to the market, you will always have a market for yourself. In the end, you have to sell your product, through E-Commerce or a retail store.
BASANT, Meher and Mansi