A Report on the TRRAIN Retail Awards that appreciate Hard Work and Quality in Customer Service in Indian Retail, held on February 11, 2016, at Rennaissance Hotel, Mumbai. The TRRAIN Retail Awards, which recognise exemplary customer service by retail associates (sales staff), was graced by Sadhguru, Founder, Isha Foundation. The award ceremony that was held on February 11, 2016, at Rennaissance Hotel, Mumbai, and was attended by stalwarts from the retail industry, recognised six retail associates as national winners out of 15 retail associates who were awarded as category winners at the regional level.
The key highlight of the TRRAIN Retail Awards was an insightful discussion of Sadhguru with Padma Shri Awardee Mr Piyush Pandey, on ‘Customer Service Excellence’. The glittering awards ceremony saw the stalwarts of the Indian retail industry in attendance and an enthralling performance by the popular musical group Maati Baani.
I Just Did It - Edition 5, presented by AIMIA in association with Images Group was also released at the TRRAIN Retail Awards. It is a compilation of the happy-to-heroic stories of excellence on the retail floor; tales of how retail staff went out of their way to bring a smile to customers.
The TRRAIN Retail Awards recognise and reward customer service excellence (both modern and traditional retail), at an all-India level and create industry case studies and benchmarks for customer service excellence in retail in India. The initiative judges the finest, excellent, enduring customer service story of retail associates (sales staff) in the industry.
The winners of the TRRAIN Retail Awards this year are: National Winner Gold – Mr Velu M, Marks & Spencer Reliance India, Chennai; National Winner Silver – Ms Neelam Parmar, Star Bazaar, Mumbai; National Winner Bronze – Ms Shradha Mangal, Godrej Nature’s Basket, Mumbai; the Person with Disability (PWD) Award winner – Mr Guru Francis R, Dominos, Chennai;
A NEW CATEGORY OF HR INITIATIVE’ WAS INTRODUCED THIS YEAR IN THE TRRAIN RETAIL AWARDS TO RECOGNISE THE RETAIL ORGANISATIONS THAT HAVE CREATED A CULTURE OF SERVICE EXCELLENCE AND SUPPORTED THE SALES ASSOCIATES TO OUTPERFORM AND DELIVER EXCELLENCE IN CUSTOMER SERVICE.
Being Human Award winner – Mr Satish Raut, Titan Eye Plus, Varanasi and Integrity Award winner – Mr Pankaj Gurav, Godrej Nature’s Basket, Mumbai.
A new category of ‘HR Initiative’ was introduced this year in the TRRAIN Retail Awards to recognise the retail organisations that have created a culture of service excellence and supported the sales associates to outperform and deliver excellence in customer service. The award for the ‘Best HR Initiative for the Year 2015-2016’ was awarded to Godrej Nature’s Basket, Marks & Spencer Reliance India and Future Group-Big Bazaar and FBB.
Speaking about the importance of recognising excellence amongst sales staff, Mr B S Nagesh, Founder, TRRAIN, said, “There is an urgent need to bring dignity and pride amongst the retail workforce and this forms the crux of the TRRAIN Retail Awards. Exceptional performances that are fulfilling customer expectations, commitment beyond duty, product knowledge, teamwork and commercial results are identified and brought to light at this national platform.”
He further added, “Retail associates in India come from humble backgrounds and work relentlessly every day. They are often looked down upon by customers, they work long hours giving their best to delight customers and making the retail business profitable, but are seldom recognised for their contribution.”
Speaking about the TRRAIN Retail Awards, Ms Ameesha Prabhu, CEO, TRRAIN, said, “We are thankful to the retail industry in India for their full-hearted support in our efforts to bring about a lasting change in the lives of retail associates in India. This year, we have received over 800 compelling entries for the TRRAIN Retail Awards, from over 75 retailers across more than 100 cities and towns in India.”