RECOG­NIS­ING EX­CEL­LENCE

Apparel - - REPORT -

A Re­port on the TRRAIN Retail Awards that ap­pre­ci­ate Hard Work and Qual­ity in Cus­tomer Ser­vice in In­dian Retail, held on Fe­bru­ary 11, 2016, at Ren­nais­sance Ho­tel, Mum­bai. The TRRAIN Retail Awards, which recog­nise ex­em­plary cus­tomer ser­vice by retail as­so­ciates (sales staff), was graced by Sad­hguru, Founder, Isha Foun­da­tion. The award cer­e­mony that was held on Fe­bru­ary 11, 2016, at Ren­nais­sance Ho­tel, Mum­bai, and was at­tended by stal­warts from the retail in­dus­try, recog­nised six retail as­so­ciates as na­tional win­ners out of 15 retail as­so­ciates who were awarded as cat­e­gory win­ners at the re­gional level.

The key high­light of the TRRAIN Retail Awards was an in­sight­ful dis­cus­sion of Sad­hguru with Padma Shri Awardee Mr Piyush Pandey, on ‘Cus­tomer Ser­vice Ex­cel­lence’. The glit­ter­ing awards cer­e­mony saw the stal­warts of the In­dian retail in­dus­try in at­ten­dance and an en­thralling per­for­mance by the pop­u­lar mu­si­cal group Maati Baani.

I Just Did It - Edi­tion 5, pre­sented by AIMIA in as­so­ci­a­tion with Im­ages Group was also re­leased at the TRRAIN Retail Awards. It is a com­pi­la­tion of the happy-to-heroic sto­ries of ex­cel­lence on the retail floor; tales of how retail staff went out of their way to bring a smile to cus­tomers.

The TRRAIN Retail Awards recog­nise and re­ward cus­tomer ser­vice ex­cel­lence (both mod­ern and tra­di­tional retail), at an all-In­dia level and cre­ate in­dus­try case stud­ies and bench­marks for cus­tomer ser­vice ex­cel­lence in retail in In­dia. The ini­tia­tive judges the finest, ex­cel­lent, en­dur­ing cus­tomer ser­vice story of retail as­so­ciates (sales staff) in the in­dus­try.

The win­ners of the TRRAIN Retail Awards this year are: Na­tional Win­ner Gold – Mr Velu M, Marks & Spencer Re­liance In­dia, Chen­nai; Na­tional Win­ner Sil­ver – Ms Nee­lam Par­mar, Star Bazaar, Mum­bai; Na­tional Win­ner Bronze – Ms Shradha Man­gal, Go­drej Na­ture’s Bas­ket, Mum­bai; the Per­son with Dis­abil­ity (PWD) Award win­ner – Mr Guru Fran­cis R, Domi­nos, Chen­nai;

A NEW CAT­E­GORY OF HR INI­TIA­TIVE’ WAS IN­TRO­DUCED THIS YEAR IN THE TRRAIN RETAIL AWARDS TO RECOG­NISE THE RETAIL OR­GAN­I­SA­TIONS THAT HAVE CRE­ATED A CUL­TURE OF SER­VICE EX­CEL­LENCE AND SUP­PORTED THE SALES AS­SO­CIATES TO OUT­PER­FORM AND DE­LIVER EX­CEL­LENCE IN CUS­TOMER SER­VICE.

Be­ing Hu­man Award win­ner – Mr Satish Raut, Ti­tan Eye Plus, Varanasi and In­tegrity Award win­ner – Mr Pankaj Gu­rav, Go­drej Na­ture’s Bas­ket, Mum­bai.

A new cat­e­gory of ‘HR Ini­tia­tive’ was in­tro­duced this year in the TRRAIN Retail Awards to recog­nise the retail or­gan­i­sa­tions that have cre­ated a cul­ture of ser­vice ex­cel­lence and sup­ported the sales as­so­ciates to out­per­form and de­liver ex­cel­lence in cus­tomer ser­vice. The award for the ‘Best HR Ini­tia­tive for the Year 2015-2016’ was awarded to Go­drej Na­ture’s Bas­ket, Marks & Spencer Re­liance In­dia and Fu­ture Group-Big Bazaar and FBB.

Speak­ing about the im­por­tance of recog­nis­ing ex­cel­lence amongst sales staff, Mr B S Nagesh, Founder, TRRAIN, said, “There is an ur­gent need to bring dig­nity and pride amongst the retail work­force and this forms the crux of the TRRAIN Retail Awards. Ex­cep­tional per­for­mances that are ful­fill­ing cus­tomer ex­pec­ta­tions, com­mit­ment be­yond duty, prod­uct knowl­edge, team­work and com­mer­cial re­sults are iden­ti­fied and brought to light at this na­tional plat­form.”

He fur­ther added, “Retail as­so­ciates in In­dia come from hum­ble back­grounds and work re­lent­lessly ev­ery day. They are of­ten looked down upon by cus­tomers, they work long hours giv­ing their best to de­light cus­tomers and mak­ing the retail busi­ness prof­itable, but are sel­dom recog­nised for their con­tri­bu­tion.”

Speak­ing about the TRRAIN Retail Awards, Ms Amee­sha Prabhu, CEO, TRRAIN, said, “We are thank­ful to the retail in­dus­try in In­dia for their full-hearted sup­port in our ef­forts to bring about a last­ing change in the lives of retail as­so­ciates in In­dia. This year, we have re­ceived over 800 com­pelling en­tries for the TRRAIN Retail Awards, from over 75 re­tail­ers across more than 100 cities and towns in In­dia.”

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