The De­mon­eti­sa­tion Dilemma

It was an ab­so­lute end of the year shocker for the Ap­parel In­dus­try. De­mon­eti­sa­tion came as a com­plete sur­prise and had vo­cal sup­port­ers as well as bit­ter crit­ics. Kash­mira Mirza and Say­oni Bhaduri speak to the Stake­hold­ers on the ground to get a sense o

Apparel - - Contents -

Stake­hold­ers at the 64th NGF give their opin­ions about De­mon­eti­sa­tion

Post-De­mon­esti­sa­tion, we aren’t very op­ti­mistic so we don’t ex­pect the rush to be sim­i­lar to last year. This is our 10th year at the NGF. We aren’t look­ing at book­ings per se, we are here to net­work mainly.

RA­JEEV GALA, Anora Fash­ions

De­mon­eti­sa­tion is good for all in the long term. It was a chal­lenge for ev­ery­one in the be­gin­ning but it has set­tled down now. This busi­ness is more of pas­sion for me than just a busi­ness.

ASHOK THAKKAR, CHIN­TA­MANI’S NX

DE­MON­ETI­SA­TION HAS NOT IM­PACTED US. WE ARE HAPPY WITH IT. Me­hul Baua, D’costa Tex­tiles

Money is stuck! That is one big re­sult of De­mon­eti­sa­tion. Pay­ments and funds from clients are not com­ing through and/ or have slowed down. In the long run, how­ever, it is a very good de­ci­sion. Busi­nesses will be con­ducted all in white and dig­i­tal­i­sa­tion will lead to ease of trans­ac­tions. TUSHAR BAVISKAR, Rectus Cloth­ing

“De­mon­eti­sa­tion has def­i­nitely im­pacted us. The sales have dropped down to 40 per cent com­pared to last year. After ev­ery down­fall, there is a rise, which is why we par­tic­i­pated pos­i­tively to look to­wards a brighter fu­ture. In­dia is the main sup­plier/man­u­fac­turer of eth­nic wear and the mar­ket is never go­ing to go down. It is one of our daily ne­ces­si­ties. This Fair opens us to a lot of buy­ers and gives us lot of knowl­edge of dif­fer­ent buy­ers and con­nects at a pan In­dia and in­ter­na­tional level.” MADIHA FA­ROOQ, AS­BAAB

“De­mon­eti­sa­tion has af­fected us. This quar­ter was not so good for all the brands; es­pe­cially for my brand. How­ever, let’s hope for the best. From April on­wards, they should do well.” RAKESH KUKREJA, IS­VARAH AP­PAR­ELS

DE­MON­ETI­SA­TION HAS NOT IM­PACTED US; WE ARE IN FAVOUR OF IT. RAJU KUBA­DIA, Sunkey Duo

I am in favour of De­mon­eti­sa­tion. It has not af­fected us neg­a­tively at all.

CHANDNI M GADA, Rinkoo

De­mon­eti­sa­tion has made a lot of dif­fer­ence in the In­dus­try due to the mas­sive cash crunch. When the de­ci­sion was im­ple­mented, we had a lot of prob­lem with the labour at our fa­cil­i­ties, procur­ing ma­te­rial and get­ting the job done. For two months, it was tough time. MEENU MEENA, SAVI FASH­IONS

De­mon­eti­sa­tion has not im­pacted us much. KA­MAL ME­HTA, U JU­NIOR BY UVAAM

“I am in favour of De­mon­eti­sa­tion in the long run.” PRAG­NESH SHAH, SHLOK

De­mon­eti­sa­tion has af­fected us but not that much.

JANIL GALA, SOFT TOUCH

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