64th NGF: A Com­mend­able Feat!

The 64th Na­tional Gar­ment Fair—a highly an­tic­i­pated event in the Ap­parel In­dus­try— kicked off in grand style. The NGF was held on Jan­uary 30-31, 2017, at the Bom­bay Ex­hi­bi­tion Cen­tre, NSE Com­plex, Gore­gaon (E), Mum­bai. Kash­mira Mirza and Say­oni Bhaduri re

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A re­port on the 64th NGF

As the New Year dawned, it brought fresh hope for the Ap­parel In­dus­try. The In­dus­try was abuzz with talk about CMAI’s 64th Na­tional Gar­ment Fair for a long while and fi­nally, the day dawned. The ex­cite­ment lev­els were at an all-time high as the 64th NGF was off to a grand start at the Bom­bay Ex­hi­bi­tion Cen­tre, NSE Com­plex, Gore­gaon (E), Mum­bai, on Jan­uary 30, 2017, at 10.45 AM.


Hall No 1 of the Bom­bay Ex­hi­bi­tion Cen­tre was abuzz with ac­tiv­ity as the Fair was in­au­gu­rated at 10.45 AM by Mr S L Shah, Past Pres­i­dent, Cloth­ing Man­u­fac­tur­ers As­so­ci­a­tion of In­dia, by light­ing the tra­di­tional lamp with other mem­bers of the CMAI and cut­ting the cer­e­mo­nial rib­bon. Prior to the in­au­gu­ra­tion, Mr Ra­jesh Masand, Vice Pres­i­dent, CMAI, spoke a few words and Mr Shah was pre­sented with a bou­quet by Mr Ra­jesh Masand and a shawl by Mr Ashok Shah, Chair­man, Fair Sub-Com­mit­tee. Mr S L Shah spoke about his as­so­ci­a­tion with CMAI over the years. He also spoke about the CMAI’s vi­sion over the years and was thank­ful to the mem­bers for giv­ing him this hon­our of


in­au­gu­rat­ing the event. Post the in­au­gu­ra­tion, es­teemed mem­bers of the CMAI, namely Mr Ra­jesh Masand, Mr Ashok Shah, Mr Rohit Mun­jal, Joint Chair­man, Fair Sub-Com­mit­tee and oth­ers, ac­com­pa­nied Mr Shah as he vis­ited sev­eral stalls and in­ter­acted with the ex­hibitors. Mr Shah vis­ited the stalls of Zola, Touch, Chin­ta­mani’s NX, Sara­mai and Aari. Mr Shah spoke ex­clu­sively to Ap­parel and out­lined his vi­sion for the Ap­parel In­dus­try and was op­ti­mistic about the fu­ture of the In­dus­try.

As with the pre­vi­ous edi­tions of the NGF, this time too, the ex­cel­lent or­gan­i­sa­tion and plan­ning done by the CMAI was very ev­i­dent and the ex­cite­ment amongst the ex­hibitors and vis­i­tors was pal­pa­ble from the start. No dec­o­ra­tions were per­mit­ted in the stalls. Menswear, women’s wear and kids’ wear brands par­tic­i­pated in this edi­tion of the NGF. There were some first-time par­tic­i­pants, as well.

Speak­ing to Ap­parel, Madiha Fa­rooq from As­baab said, “This is the best plat­form that we have where we come across so many agents and buy­ers. I think the best peo­ple who are very qual­i­fied and have huge busi­nesses and mul­ti­ple stores don’t miss the op­por­tu­nity to come to such places. It is a plat­form for us to come across those peo­ple whom we look up to but here, they come to us them­selves and since we are at this plat­form of CMAI, they give us im­por­tance and look at us as man­u­fac­tur­ers and providers and this is how we con­nected to Pothy’s and Chen­nai Silks and the best com­pa­nies here through CMAI. We have been do­ing this since three years now.”

Prag­nesh Shah from Slok said, “We are ex­pect­ing this Fair to be suc­cess­ful. There is a great chance of cus­tomers com­ing in. We have been par­tic­i­pat­ing for the last ten years and there is great ad­ver­tis­ing as cus­tomers from all over In­dia are com­ing in and busi­ness is bound to in­crease.”

Me­hul Baua from D’costa Tex­tiles said, “It is good. Not as great as July but we are happy with it. We are par­tic­i­pat­ing for the sec­ond time in this event. We hope that there is cat­e­gory seg­re­ga­tion, next time around. We also hope for more num­ber of in­vi­tees and wish that the Fair is a bit more or­gan­ised, more like the July Fairs.”

“The CMAI is al­ways a good plat­form, whether it is Jan­uary or July,” said Rakesh Kukreja from Is­varah Ap­par­els. “It is more sys­tem­atic than other fairs and cus­tomers come over here more than other fairs. Ba­si­cally, it is a com­mer­cial Fair. We par­tic­i­pate ev­ery year. For the first day, the start is good but Jan­uary is al­ways lit­tle less as com­pared to July be­cause of the sea­son. The Fair has al­ways been good for each and ev­ery brand be­cause the cus­tomer en­try is very good and we have kept all ready stocks and I am very sure that we will be able to ac­cu­mu­late good amount of ready stocks,” he went on to say.

After a year full of chal­lenges and with de­mon­eti­sa­tion im­pact­ing the In­dus­try, the ex­hibitors were hope­ful of wel­com­ing the New Year on a pos­i­tive note with the 64th NGF. Speak­ing to Ap­parel, they voiced their opin­ions, clearly. The CMAI mem­bers too, were very ex­cited about this Fair—which was ev­i­dent from their con­ver­sa­tions that cen­tered around the suc­cess of this event. As the first day ended on a very up­beat note, there was op­ti­mism all around that the 64th NGF would bring about a turn­around for the Ap­parel In­dus­try. The first day of the 64th NGF was truly in sync with its theme, ‘Mov­ing For­ward To­gether’.


After the re­sound­ing suc­cess of Day One, there was en­thu­si­asm about Day Two amongst both, the ex­hibitors, as well as the buy­ers. Day Two started with a bang. Ap­parel spoke to var­i­ous stake­hold­ers to get their opin­ions. Janil Gala from Soft Touch said, “This is our


first time at the NGF, and we are hop­ing for the best. Based on the foot­falls in the past, we’re ex­pect­ing to see a good num­ber of vis­i­tors.”

Ashok Thakkar, Chin­ta­mani’s NX, said, “We are reg­u­lar par­tic­i­pants in the Win­ter Fair, but this is the first time in the Sum­mer Fair, for us. Post-de­mon­eti­sa­tion—even though our busi­ness wasn’t badly hit, thanks to the wed­ding mar­ket—we are ex­pect­ing the busi­ness as well as the mar­ket to do bet­ter. We have in­tro­duced new de­signs, at a bet­ter value. We want to es­tab­lish our­selves, now, for our value-driven de­sign range. We have al­ways been known for ex­pen­sive for­mal and fancy de­signs—we want to ex­pand.”

Jignesh Kuba­dia from Disha said, “We are reg­u­lar par­tic­i­pants at the NGF. The Sum­mer Fair gen­er­ally tends to be slower than the Win­ter Fair; but we have kept an open mind. As long as we get the ex­pected foot­fall, it will be bril­liant!”

Chetan Shah from Funny Girl said, “The Sum­mer fair is es­pe­cially meant for buy­ers who know what it is that they are look­ing for. We are reg­u­lars here. A show like the NGF not only al­lows us to find new busi­ness op­por­tu­ni­ties, but also helps us net­work with our ex­ist­ing clients, as well as the gar­ment man­u­fac­tur­ers and sellers fra­ter­nity.”

Ap­parel also got in­sights from the buy­ers at the Fair. Tanuj from Panchratna Ap­parel, Mum­bai, said, “I am here at the NGF to ex­plore new de­signs to see what is go­ing to be trend­ing in the up­com­ing sea­son.”

Ashish Jain, Shri Parsh­vanath Gar­ments, In­dore, said, “I have had a look around. It is a good fair. It is go­ing to be ad­van­ta­geous for re­tail­ers like us. We will get to see what the lat­est de­sign trends are and build contacts with new whole­salers. I have a men’s wear store so my fo­cus here is on jeans and shirts for men.”

Shash­wat Khemka from Govind Vas­tralaya, Varanasi, said, “This is my sec­ond time at NGF as a buyer. It has been a good ex­pe­ri­ence so far, we get to see many things. There are a lot of man­u­fac­tur­ers here who show­case their lat­est col­lec­tion and that helps us gauge what are the new de­signs and looks that are in fash­ion now. It is a great con­cept and a very well-man­aged show, as well.”

Parag Na­har from Tana Bana, Uj­jain, said, “This is an ex­cel­lent show; it lives upto its tagline ‘op­por­tu­nity meets suc­cess’. Such trade fairs are a must in In­dia as they of­fer good ex­po­sure to both buy­ers and sellers.”

All in all, the two days of the 64th NGF were suc­cess­ful and have in­deed helped raise the bar for all fu­ture it­er­a­tions of the Fair.

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