Body Optix, with Jacqueline Fernandez
An extremely popular personality—especially amongst the youth—Jacqueline Fernandez embodies the energy of today’s generation. The actor’s immediate campaign with Lee Jeans will be to showcase their latest product innovation for the Indian woman—Body Optix.
Lee Jeans have always been flag-bearers of relentless ideation, coupled with true-blue craftsmanship. The brand has woven stories in authentic denim—a legacy of historic styles merging with contemporary stitching.
Mr Sharad Walia, General Manager, Lee India, stated that Body Optix denim was created to revolutionise the way denim has been envisioned, created and worn in the world. He went on to say that the primary objective of the brand has always been to create denim products that are comfortable and easy to wear, yet add that certain X-Factor for the wearer and enhance their denim-wearing experience.