Body Op­tix, with Jac­que­line Fer­nan­dez

Apparel - - Market Watch -

An ex­tremely pop­u­lar per­son­al­ity—es­pe­cially amongst the youth—Jac­que­line Fer­nan­dez em­bod­ies the en­ergy of to­day’s gen­er­a­tion. The ac­tor’s im­me­di­ate cam­paign with Lee Jeans will be to show­case their lat­est prod­uct in­no­va­tion for the In­dian woman—Body Op­tix.

Lee Jeans have al­ways been flag-bear­ers of re­lent­less ideation, cou­pled with true-blue crafts­man­ship. The brand has wo­ven sto­ries in au­then­tic denim—a legacy of his­toric styles merg­ing with con­tem­po­rary stitch­ing.

Mr Sharad Walia, Gen­eral Man­ager, Lee In­dia, stated that Body Op­tix denim was cre­ated to rev­o­lu­tionise the way denim has been en­vi­sioned, cre­ated and worn in the world. He went on to say that the pri­mary ob­jec­tive of the brand has al­ways been to cre­ate denim prod­ucts that are com­fort­able and easy to wear, yet add that cer­tain X-Fac­tor for the wearer and en­hance their denim-wear­ing ex­pe­ri­ence.

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