Offline stores generate large business
A study claims that even though the e-commerce businesses are doing extremely well, offline stores too, are generating 91 per cent sales globally.
“Despite the rise of e-commerce, physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores,” the study released by Zebra Technology said.
In an interview of nearly 1,700 retail decisionmakers across various retail segments, including speciality stores, department stores, apparel improvement and drugstore chains, globally in 2016, has culminated in this conclusion.
The study also stated that retailers are implementing an omni-channel approach by which the online and physical platforms are no longer at loggerheads, but complement each other in driving customer satisfaction. It said that 73 per cent of retailers will reinvent their supply chain with real-time visibility enabled by use of automation, sensors, and analytics in their stores.