Is Your Wardrobe Travel Ready?

Bindu Gopal Rao gives us a low­down on what travel gear re­ally means and how the trend is here to stay.

Apparel - - Contents April 2017 -

A low­down on what travel gear re­ally means and how the trend is here to stay

It is the start of the hol­i­day sea­son and typ­i­cally that time of the year when In­dian fam­i­lies set out for their yearly so­journs. How­ever, trav­el­ling can be made ef­fort­less and fun with the right kind of cloth­ing. Yes, you read that right. Here are some handy as­pects on travel ap­parel that can be kept in mind for your next trip.

NEW COL­LEC­TIONS

Chum­bak has re­cently launched its SS’17 col­lec­tion, Trop­i­cal State of Mind. True to Chum­bak’s style, this sum­mer col­lec­tion fea­tures de­signs of trop­i­cal leaves, pineap­ples, flamin­gos and tou­cans; play on ar­chi­tec­ture and other prints that are Chum­bak’s ren­di­tion of the el­e­ments rep­re­sen­ta­tive of the trop­ics. Th­ese de­signs have lav­ishly been used across cloth­ing that can also be worn for travel - sculpted printed leg­gings, ca­sual tees and tops, flowy skirts, and fun, sum­mer-friendly dresses. Ma­te­rial ex­plo­ration for com­fort has also been ex­plored with this col­lec­tion. The col­lec­tion com­prises of cot­ton, vis­cose, modal, and other lighter ma­te­ri­als to en­able an ef­fort­less wear. “Amanté’s ac­tive wear range is ideal for trav­el­ling com­fort­ably. Per­fect for a long hike or a walk along the mead­ows, this col­lec­tion fea­tures stylish va­ri­eties of sports bras, camisoles, tank tops, capri pants and shorts,” says Smita Mu­rarka, Mar­ket­ing Head, Amanté.

“We are con­stantly try­ing to add new prod­ucts to our col­lec­tions. We cur­rently have a range of pro­tec­tive jack­ets, ur­ban jack­ets, den­ims, t-shirts and hel­mets. We had col­lab­o­rated in this ef­fort with Louis Leathers to cre­ate cer­tain jack­ets. Also, from our own brand, we keep adding new prod­ucts month on month to the ex­ist­ing port­fo­lio. We cre­ate col­lec­tions that are in­spired by our own ex­pe­ri­ences; we have an in-house Rides and Com­mu­ni­ties Team and the UK Tech

Cen­tre from whom we are al­ways seek­ing some in­spi­ra­tion based on their trav­els and new prod­uct de­vel­op­ments,” says a spokesper­son from Royal En­field. Travel ap­parel is all about be­ing com­fort­able on long jour­neys. The in­dus­try is see­ing a few more per­for­mance-based launches than in the past which is a sign of grow­ing in­ter­est in this as a sep­a­rate cat­e­gory within ap­parel. Wild­craft has re­cently launched an er­gonom­i­cally de­signed range that maps the hu­man body and pro­vides ven­ti­la­tion and breatha­bil­ity at crit­i­cal points. There are trav­eller shirts with vents at the back and UV pro­tec­tion coat­ing. The con­vert­ible pants can be un­zipped at the knees to be worn as shorts and they are also pack­able which makes them a great space saver when you need that ex­tra space in your lug­gage.

BE TRAVEL READY

Com­fort­able sil­hou­ettes, ma­te­ri­als that are skin­friendly and flex­i­ble are the hall­mark of travel and ad­ven­ture gear. Af­ter all, it is im­por­tant that your clothes aid in mak­ing the travel and/or ad­ven­ture en­joy­able. Com­fort and ease of move­ment are the back­bone of ad­ven­ture travel. Clothes which are easy to wear and get out of, and are breath­able are im­por­tant. “Our fab­rics are made from the in­no­va­tion cen­ters of MAS Hold­ings, which is the par­ent com­pany of Amanté, and a world leader in the world of lin­gerie de­sign and man­u­fac­tur­ing,” says Mu­rarka. Con­sumers, nowa­days, are be­com­ing quite par­tic­u­lar when it comes to travel and ad­ven­ture cloth­ing. There­fore, the cloth­ing needs to have dis­tinct el­e­ments of func­tion­al­ity and

safety while keep­ing the ideals of com­fort in­tact. The vast port­fo­lio of Royal En­field Gear in­cludes wa­ter­proof jack­ets with multi-us­age pock­ets and quick-drying shirts, t-shirts and head buffs which ful­fil the func­tional el­e­ments of travel cloth­ing. The three layer con­struc­tion of jack­ets with in-built pro­tec­tion ful­fils the safety el­e­ments of travel cloth­ing. The op­tion of de­tach­able ther­mal lin­ers and pro­tec­tion ar­mours en­sures com­fort to a rider in all weather con­di­tions.

CON­TEM­PO­RARY HUES

The preva­lence of dif­fer­ent trav­el­ling op­tions like mo­tor­cy­cling and car ex­pe­di­tions has en­cour­aged var­i­ous new trends in Ad­ven­ture and Travel cloth­ing. One such new trend is of mo­tor­cy­cling gear which amal­ga­mates style, safety and com­fort. To­day, mo­tor­cy­cle ex­plor­ers are look­ing for a dis­tinc­tive travel cloth­ing ex­pe­ri­ence that is func­tional, pro­vides safety against abra­sion and im­pact dam­ages, and yet re­tains the essence of style and com­fort. “Royal En­field Gear is a per­fect choice for mo­tor­cy­cle ex­pe­di­tions. Our wide port­fo­lio of prod­ucts un­der; Pro­tec­tive, Ur­ban and Es­sen­tial Gear cat­e­gories en­able the con­sumers to ex­pe­ri­ence the thrill of pure mo­tor­cy­cling,” says a spokesper­son from Royal En­field. Shubhra Chadda, Co-Founder, Chum­bak, adds, “the new trends that we see and are creat­ing for travel cloth­ing are bright and loud prints that can eas­ily be styled with solids, over­sized cloth­ing, boxy fits, sneak­ers/closed shoes, over­sized totes.” Mak­ing cloth­ing as func­tional as pos­si­ble, with­out los­ing the aes­thetic, is the fo­cus of travel cloth­ing. “Sa­fari-in­spired colours, mul­ti­ple pock­ets and ven­ti­la­tion make this cat­e­gory stand out from reg­u­lar fash­ion wear. Fab­rics are cho­sen to make sweat wick­ing eas­ier – in some cases this may be cot­ton – but there are also polyester and ny­lon blends com­ing in to the mar­ket that are more func­tional in hot weather. A va­ri­ety of coat­ings and treat­ments are used to pro­vide UV pro­tec­tion, wa­ter re­pel­lence and other added ben­e­fits,” says Surabhi Tal­war, Head of Mar­ket­ing Com­mu­ni­ca­tion, Wild­craft In­dia Pvt. Ltd.

RENT IT OUT

If you are the kind how­ever that is not sure what to buy or are short on time be­fore trav­el­ling, there is a great op­tion – sim­ply rent your travel gear! Shub­ham Jain, CEO, GrabOnRent, that caters to the ‘hip’ gen­er­a­tion, echo boomers or net gen­er­a­tion, in most com­mon terms The Mil­len­ni­als, says that this is a trend that is catch­ing up. “Mil­len­ni­als form the core of our tar­get au­di­ence to­day rep­re­sent­ing nearly 65 per cent of our en­tire pop­u­la­tion. One very prom­i­nent trend of the mil­len­nial gen­er­a­tion is a ten­dency to seek ad­ven­ture and to never set­tle as they be­lieve there is al­ways some­thing cooler, some­thing bet­ter, some­thing much more valu­able to be ex­plored; which partly arises from the need for in­stant grat­i­fi­ca­tion. With a high ten­dency to seek ad­ven­ture the in­cli­na­tion to­wards trav­el­ling has been the most fas­ci­nat­ing one. Mil­len­ni­als pre­fer spon­ta­neous last minute trips and even back­pack­ing for a week­end get­away. And, it’s not just the ad­ven­ture that at­tracts them to char­ter such roads but the zeal to ex­plore and con­nect

with peo­ple along their journey.” To cater to such an in­creas­ing and in­trigu­ing trend they de­cided to of­fer travel gears on rent, so that those last minute spon­ta­neous plans did not have to be put on hold and the trav­ellers make the most of their travel ex­pe­ri­ences. “For those who love to hit the roads and lose them­selves in the mes­meris­ing beauty of na­ture, one could log on to www. grabonrent.com and choose to rent from our wide range of travel gears rang­ing from rain jack­ets to sleep­ing bags and hik­ing bags to tents. There is a travel gear for every weather and des­ti­na­tion. So, ex­pe­ri­ence the true magic of travel and ad­ven­ture by get­ting the right out­fit. With a ma­jor­ity of the cus­tomers be­ing young, work­ing class in­di­vid­u­als who love to travel, we gen­er­ally ex­pe­ri­ence a high de­mand dur­ing ex­tended week­ends and hol­i­day sea­sons which is an ideal time for any­one look­ing for a break from their mo­not­o­nous life,” adds Jain.

DE­MAND IM­PE­TUS

The mar­ket is still at a very nascent stage in In­dia and is grow­ing slowly but steadily. Con­sumers have started ac­cept­ing the ad­van­tages of in­vest­ing in travel and ad­ven­ture cloth­ing yet there is a need to cre­ate more aware­ness. “Sum­mer is usu­ally about the lat­est col­lec­tions in fash­ion wear and this is dom­i­nated by bright colours, dif­fer­ent cuts and lengths. But we are see­ing some trac­tion from con­sumers who are look­ing for func­tional wear now that they are keener on trav­el­ling dur­ing the hol­i­day sea­son. There are also more brands ad­ver­tis­ing their spring/ sum­mer col­lec­tions which helps to cre­ate a buzz in the mar­ket dur­ing this sea­son,” says Tal­war. Young In­dia, how­ever, is be­com­ing more aware of the im­por­tance of travel and widen­ing their hori­zons, and thus this mar­ket re­lated to all things travel is on the rise. Hav­ing a wardrobe for travel is slowly but surely get­ting into the con­sumer psy­che which has largely spurred the mar­ket. The po­ten­tial is huge and will travel to top pri­or­ity among the mid­dle-class where, there is a mar­ket that will surely grow in the days to come.

k a b m u h C @

@Wild­craft

k a b m u h C @

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