Global Threads

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A round-up of im­por­tant news and events

A greater num­ber of on­line shop­pers in 2017 were from Tier II and Tier III cities; with fig­ures grow­ing three times faster than those in metro cities. Tier III cities recorded a 34 per cent growth in unique cus­tomers, as per a re­port by Red­seer Re­search. “Tier III on­line shop­per pop­u­la­tion is the growth driver for e-tail­ing,” the re­port said. “In 2017, shop­pers in Tier II cities com­prised nearly 41 per cent of the over­all on­line shop­pers. This is go­ing to be the sig­nif­i­cant lever for the growth of e-tail­ers in In­dian mar­ket in 2018 as well.”

E-com­merce web­sites hosted a num­ber of on­line sales last year, with three suc­ces­sive festive sales in the month of Oc­to­ber. Ama­zon and Flip­kart have also wit­nessed a higher num­ber of on­line shop­pers from Tier II cities. Flip­kart said that 65 per cent of its shop­pers were from Tier II cities dur­ing the festive sale days last year. Ama­zon said the com­pany reg­is­tered 85 per cent new cus­tomers com­ing from Tier II and Tier III cities in the festive sale days of Septem­ber 2017.

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