Brand New

Here comes the sun! The on­set of sum­mer means longer days, hot­ter nights and many op­por­tu­ni­ties to don your sun-day best. Read on…

Apparel - - Contents -

A look at what’s trend­ing


United Col­ors of Benet­ton evokes the spirit of sum­mer with chic, con­tem­po­rary and play­ful sil­hou­ettes. The col­lec­tion is marked by a warm colour pal­ette, from shades of bordeaux reds and ox­ide yel­lows, to tonal inky blues and pops of wa­ter-colour blues of the sea. Sum­mer white and pas­tels set the mood for mid-sea­son oc­ca­sion wear; while but­ter­cup yel­low, trop­i­cal blue and neon shades dom­i­nate high sum­mer. The wom­enswear col­lec­tion in­cludes play­ful stripes rang­ing from clas­sic nau­ti­cal to var­ie­gated stripes, and flo­ral, flowy sum­mer dresses. Mix and match the con­tem­po­rary prints; polka, clear lin­ear flo­rals, wa­ter-coloured blooms, colour block­ing with quirky tees and dis­tressed den­ims; all bathed in sum­mer colours with pops of red and fresh yel­low. The menswear line em­braces clas­sic and con­tem­po­rary prints with che­quered shirts, stripes or bold flo­ral shorts to the iconic colour block po­los and the spiffy mil­i­tary green printed shorts. Ad­di­tional de­signs in­clude textured fab­rics in tie and dye, and den­ims with pocket de­tail­ing.


In­fuse some vi­brancy and fun into your wardrobe with Global Desi’s Sum­mer 2018 col­lec­tion. Ti­tled ‘Pup­pets & Camels’ – this col­lec­tion seeks to tran­scribe the cul­tural and colour­ful ex­pe­ri­ence of Ra­jasthan into bo­hemian styles. The vi­brant hues com­bined with pe­cu­liar mo­tifs are rem­i­nis­cent of Ra­jasthan, mak­ing their way into the de­sign lan­guage with the col­lec­tion’s hash­tag #Pup­pet­sNCamels. The col­lec­tion em­braces both fa­mil­iar­ity and moder­nity of our In­dian folk­loric roots, with el­e­ments syn­ony­mous of Ra­jasthan, mainly Pup­pets and Camels. The prints are in­ter­preted to cre­ate a new sea­son-sig­na­ture in a colour pal­ette of sun­set yel­lows, bright reds, or­ange, deep blues, whites along with soft pas­tels. The range in­cludes dresses, crop tops, rompers, tu­nics, jack­ets, cover-ups and more in soft cot­ton. Cut the pup­pet strings and let loose; set your­self free and ex­pe­ri­ence the new sum­mer vibe with the coolest hump­back friends.


‘The Myth­i­cal Moors’ by Prarena Grover is a col­lec­tion in­spired by the wild, whim­si­cal and dra­matic leg­ends of the old for­est. The clothes are made with the in­tri­cacy of In­dian em­broi­dery tech­niques, and out of the box cuts and drapes, cre­at­ing ex­cit­ing out­fits that re­flect the drama of fairy­tales and leg­ends, while look­ing chic and classy. The de­signs in­cor­po­rate trees and var­i­ous el­e­ments found in the for­est by em­bel­lish­ing the dif­fer­ent mo­tifs. The colour pal­ette of the col­lec­tion is in­spired by wild flow­ers and green­ery, lead­ing to a range of brightly-coloured gar­ments. The col­lec­tion shows the di­verse sides of a for­est: both calm and chaotic.


Wran­gler’s new denim per­for­mance line with in­no­va­tive de­sign tech­nol­ogy looks great and is built for ev­ery­day free­dom of move­ment. ‘Wran­gler Stretch Plus’ – ‘Wran­gler’s Move Free Denim’, is the new­est ad­di­tion to the brand’s Denim Per­for­mance range. Th­ese jeans and tees are crafted from high qual­ity stretch fab­ric for max­i­mum com­fort and move­ment. Wran­gler’s Stretch Plus cloth­ing is also treated with anti-bac­te­rial Sil­ver Shield tech­nol­ogy, that keeps the fab­rics fresh and odour-free for longer. The Stretch Plus denim range is skil­fully crafted from su­pe­rior stretch denim fab­ric and up­dated with unique washes and de­tail­ing. The top­wear from this col­lec­tion fea­tures eye-catch­ing, biker-in­spired graph­ics and de­signs.

WHERE TO BUY: Avail­able at - All Benet­ton stores across In­dia PRICE POINTS: R999 on­wards

WHERE TO BUY: Avail­able At - All Global Desi Stores in In­dia PRICE POINTS: R999 - R5999

WHERE TO BUY: Avail­able at - www.prarena­ PRICE POINTS: Price on re­quest

WHERE TO BUY: Avail­able at - All Wran­gler stores in In­dia PRICE POINTS: R3495 on­wards for jeans R1395 on­wards for top wear

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