ICICI Ven­tures In­vests in Leg­wear Brand Go Col­ors

Apparel - - Market Watch -

ICICI Ven­tures has in­vested R1 bil­lion in Go Fash­ion In­dia Pri­vate Lim­ited, the com­pany that owns the women’s bot­tom-wear brand, Go Col­ors. This is ICICI Ven­ture’s first retail ap­parel in­vest­ment in the past decade. Chennai-based Go Col­ors was founded in 2011 by Mr Gau­tam Saraogi and Mr Prakash Saraogi to cre­ate a leg­wear brand for women, of­fer­ing a wide range of high-qual­ity prod­ucts across cat­e­gories like churi­dars, leg­gings, jeg­gings, denim and linen leg­wear prod­ucts. Go Col­ors has a coun­try­wide pres­ence of more than 200 Ex­clu­sive Branded Out­lets and a pres­ence in over 500 large for­mat stores. The bot­tom-wear mar­ket is es­ti­mated to grow at 20-25 per cent per an­num. ICICI Ven­tures is part­ner­ing with Go Col­ors to cap­ture the huge mar­ket po­ten­tial by ramp­ing up the store ex­pan­sion and at­tempt­ing to build a suc­cess­ful women’s leg­wear brand, said the in­vest­ment com­pany.

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