Raymond Restructures Top Management
Sanjeev Rao has been appointed Director, Raymond Trade Sales and Relationship for Raymond Apparel. He will continue overseeing business development. Rao, who joined Raymond in 2015 as Director: Business Development, will now also focus on trade sales and relationships. He will be responsible for sales and distribution for Raymond’s subsidiary Park Avenue Womenswear, as well as international markets for the brand’s apparel line. The restructuring was undertaken because Raymond wants to streamline operations by putting all trade sales and relationship activities in their apparel sector, under one vertical. Rao delivered strong results in his capacity as Director: Business Development. He is expected to bring the same dynamism and motivation to his new role. He has been also praised for creating structure in business development processes and creating awareness about Raymond’s retail portfolio. The company expects that this restructuring will further drive growth.