Ray­mond Re­struc­tures Top Man­age­ment

Apparel - - Market Watch -

San­jeev Rao has been ap­pointed Di­rec­tor, Ray­mond Trade Sales and Re­la­tion­ship for Ray­mond Ap­parel. He will con­tinue over­see­ing busi­ness de­vel­op­ment. Rao, who joined Ray­mond in 2015 as Di­rec­tor: Busi­ness De­vel­op­ment, will now also fo­cus on trade sales and re­la­tion­ships. He will be re­spon­si­ble for sales and dis­tri­bu­tion for Ray­mond’s sub­sidiary Park Av­enue Wom­enswear, as well as in­ter­na­tional markets for the brand’s ap­parel line. The re­struc­tur­ing was un­der­taken be­cause Ray­mond wants to stream­line op­er­a­tions by putting all trade sales and re­la­tion­ship ac­tiv­i­ties in their ap­parel sec­tor, un­der one ver­ti­cal. Rao de­liv­ered strong re­sults in his ca­pac­ity as Di­rec­tor: Busi­ness De­vel­op­ment. He is ex­pected to bring the same dy­namism and mo­ti­va­tion to his new role. He has been also praised for cre­at­ing struc­ture in busi­ness de­vel­op­ment pro­cesses and cre­at­ing aware­ness about Ray­mond’s retail port­fo­lio. The com­pany ex­pects that this re­struc­tur­ing will fur­ther drive growth.

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