PRAGATI FASHIONS PVT LTD. LAUNCHES ITS FIRST ZOLA RETAIL STORE
Apparel converses with Mr Amit Dedhia of Pragati Fashions Pvt Ltd. and gains insights into the concept of his brand, Zola, and the idea behind the launch of its retail outlet. The following are the excerpts of the conversation. Read on...
When was your store launched and how has it fared since then?
We launched the Zola store on 20th February, 2018. The sales are on expected lines.
What was the idea behind this launch of a retail outlet?
Our plans to foray into retail chains were already on the cards, but we are taking this venture forward, step by step.
What segment does your store cater to?
The store will cater to the womenswear segment, for ladies from the age of 13+.
Where do you see your store a year from now?
Truly speaking, we have not thought about it, but we would surely increase the number of stores in the future.
What is the overall experience in retail like?
It’s exciting and challenging and we look forward to it.