PRA­GATI FASH­IONS PVT LTD. LAUNCHES ITS FIRST ZOLA RETAIL STORE

Apparel - - Fyi -

Ap­parel con­verses with Mr Amit Ded­hia of Pra­gati Fash­ions Pvt Ltd. and gains in­sights into the con­cept of his brand, Zola, and the idea be­hind the launch of its retail out­let. The fol­low­ing are the ex­cerpts of the con­ver­sa­tion. Read on...

When was your store launched and how has it fared since then?

We launched the Zola store on 20th Fe­bru­ary, 2018. The sales are on ex­pected lines.

What was the idea be­hind this launch of a retail out­let?

Our plans to foray into retail chains were al­ready on the cards, but we are tak­ing this ven­ture for­ward, step by step.

What seg­ment does your store cater to?

The store will cater to the wom­enswear seg­ment, for ladies from the age of 13+.

Where do you see your store a year from now?

Truly speak­ing, we have not thought about it, but we would surely in­crease the num­ber of stores in the fu­ture.

What is the over­all ex­pe­ri­ence in retail like?

It’s ex­cit­ing and chal­leng­ing and we look for­ward to it.

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