Sachin Tendulkar Launches his Brand ‘True Blue’ in Association with Arvind
In a joint venture partnership with Arvind Fashion Brands, legendary cricketer Sachin Tendulkar has recently launched a premium menswear apparel and accessories brand called True Blue. The brand re-interprets traditional Indian heritage in a modern context, making it relevant to the spirit of the global Indian. The brand’s ethos is a synergy of the new and the old, and is infused with Tendulkar’s legacy as a global sporting icon.
The growing menswear category has been a strong decision maker to launch True Blue. The apparel range, designed and led by Tendulkar, will showcase 300 styles inspired by the heart of India. Prices start from R1,199 onwards.