Sachin Ten­dulkar Launches his Brand ‘True Blue’ in As­so­ci­a­tion with Arvind

Apparel - - Market Watch -

In a joint ven­ture part­ner­ship with Arvind Fash­ion Brands, leg­endary cricketer Sachin Ten­dulkar has re­cently launched a pre­mium menswear ap­parel and ac­ces­sories brand called True Blue. The brand re-in­ter­prets tra­di­tional In­dian her­itage in a mod­ern con­text, mak­ing it rel­e­vant to the spirit of the global In­dian. The brand’s ethos is a syn­ergy of the new and the old, and is in­fused with Ten­dulkar’s le­gacy as a global sport­ing icon.

The grow­ing menswear cat­e­gory has been a strong de­ci­sion maker to launch True Blue. The ap­parel range, de­signed and led by Ten­dulkar, will show­case 300 styles in­spired by the heart of In­dia. Prices start from R1,199 on­wards.

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