Har­ley-David­son to Open 13 Ap­parel Stores in In­dia

Apparel - - Market Watch -

Pop­u­lar Amer­i­can mo­tor­cy­cle com­pany Har­ley-David­son is plan­ning on launch­ing branded stores across top met­ros in In­dia. The com­pany is con­sid­er­ing po­ten­tial part­ner­ships for its re­tail ex­pan­sion and will open its first three ex­clu­sive brand out­lets at Im­phal, Silig­uri and Kolkata, which will house pre­mium ap­parel and mer­chan­dise. The com­pany plans to ex­pand fur­ther into other cities by open­ing a to­tal of 13 stores across the coun­try.

The com­pany chose these cities for their de­but as they be­lieved that the mar­ket in these ar­eas has an enor­mous po­ten­tial for a brand like Har­ley-David­son and its new fash­ion line and con­cept store li­censed out to GIII. Har­ley David­son’s mer­chan­dise is of su­pe­rior qual­ity and is known to last for years even with rough us­age. GIII is a lead­ing fash­ion re­tailer in In­dia with owns li­cens­ing rights for brands like Calvin Klein, Tommy Hil­figer, Karl Lager­feld and Le­vis, in the coun­try.

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