Sum­mer of Spiffy Styles!

Ex­plor­ing the trends in men’s fash­ion this sum­mer

Apparel - - Contents -

This sum­mer, it’s time to beat the heat with a wardrobe makeover. Men are at the fore­front of this style change. Bindu Gopal Rao ex­plores what’s trend­ing in men’s fash­ion this sum­mer.

FAB­RIC FACTS

Cot­ton and li­nen are the pre­ferred fab­rics for sum­mers by most de­sign­ers, since these are the most func­tional fab­rics. Keep­ing in mind the ex­treme tem­per­a­tures, cot­ton is also the most breath­able fab­ric. There is a lot of em­pha­sis on blended fab­rics and sus­tain­abil­ity is the fo­cus. In blends, there is an in­creased use cot­ton Ten­cel, cot­ton ny­lon, cot­ton poly (poly which is re­cy­cled from PET bot­tles and ocean re­cov­ered plas­tics). “The tex­tures have mel­lowed, be­com­ing more clas­sic; prints are still strong and we see two vari­ants, the small ditsy flo­ral and the big trop­i­cal leaves and flow­ers. We also see a slow en­try of Ja­panese bam­boo and bam­boo leaf prints,” says Rahul Ran­jan, Se­nior Man­ager - De­sign, FLF brand Divi­sion. The most im­por­tant thing in fash­ion is the ‘com­fort fac­tor’; you

THE MOST IM­POR­TANT THING IN FASH­ION IS THE ‘COM­FORT FAC­TOR’.

could put on any­thing stylish but if you are not com­fort­able, it will re­flect sooner or later. Some clas­sics are back such as grey suits, beige pants and white shirts. Wrin­kle-free and crease free fab­rics will take pref­er­ence over other finer ma­te­ri­als. Man­jula Gandhi, Chief Prod­uct Of­fi­cer, Nu­mero Uno Jean­swear, ex­plains, “We are us­ing cot­ton rich solid knits in vary­ing GSMs from mid to heavy in our core ba­sics. For ca­su­als, we are us­ing fab­rics that give a tex­tured or speck­led look to the fab­ric along with a whole lot of prints with up­dated fin­ishes on fab­rics. Borro prints and hand­crafted tech­niques in­spire me­chan­i­cally made fab­rics that re­sult in fash­ion­able, durable and com­fort­able prod­ucts. In the ac­tive wear seg­ment, it is fu­tur­is­tic fab­rics along with per­for­mance fab­rics.” Li­nen is the clas­sic sum­mer ma­te­rial. Its highly ab­sorbent and

breath­able na­ture makes it com­fort­able for our In­dian sum­mers. Men have ac­cepted this fab­ric as a ‘must have’ in their wardrobe. It has evolved into haute fash­ion ideal for all oc­ca­sions.

DO THE NEW

Look­ing be­yond the clas­sic white denim which is a sum­mer sta­ple, coloured jeans are a great way to add some spice to a sum­mer look. Dress­ing up for recre­ational ac­tiv­i­ties is also on the rise. Akash Verma, Founder, Chokore.com, says, “The ver­ti­cal stripe is of­fi­cially menswear’s new go-to pat­tern. Broad checks for ca­su­als and small for semi-ca­sual/for­mal will be in this sum­mer. Ath­letic shorts/po­los/hor­i­zon­tal striped t-shirts and Man­darin/Chi­nese col­lar shirts are also in.”

We will see a lot of bright colour pal­ettes along with flo­ral, ab­stract and quirky ob­ject prints. Gar­ments like waist coats, li­nen blaz­ers and breezy cot­ton kur­tas work best in the sum­mers. “The band­hgala is a very ver­sa­tile gar­ment and can in­stan­ta­neously dress up your look. It has sud­denly taken the style quo­tient a notch higher and the Jawa­har jacket also seems to be the lat­est pick for men. To­day, ur­ban men are well-trav­elled and aware of global stan­dards and fash­ion trends. Gone are the days when the colour board for menswear com­prised only of the sta­ple ‘black’ or ‘blue’. Nowa­days, the colour spec­trum for men’s at­tire ranges across ev­ery pos­si­ble hue,” says Surbhi Pansari, Founder and Owner, Surbhi Pansari.

NOW TREND­ING

Long t-shirts are mak­ing waves with young cus­tomers, as are long body shirts. Trousers are gain­ing vol­ume and slowly mov­ing out of the skinny and tight fit tem­plate. There is a re­turn of some old school looks this sea­son. While white does not go out of style, this sum­mer will see a va­ri­ety of blues rang­ing from elec­tric to navy. Ranu Bath­wal-Founder and CEO, Popup Gal­le­ria adds, “Light washed and loose fit ba­sic den­ims, side striped trousers, cuffed jog­gers, tone-on-tone colours such as black with black are trend­ing.” Char­ac­terised by in­di­vid­ual style, clas­sic crafts­man­ship and fit, the cur­rent trend in menswear prefers asym­met­ri­cal cuts and off cen­tered gar­ments. Low-high kur­tas with dif­fer­ent lengths also rule the ramp. “It points to­wards keep­ing the style quo­tient just right and not go­ing over­board with cuts, yet adding per­sonal touch to the sil­hou­ettes. Jawa­har jack­ets, kur­tas and

band­hgalas with hand em­broi­dery and in­tri­cate thread work are very pop­u­lar for oc­ca­sion wear. It is all about ex­clu­siv­ity when it comes to choos­ing a gar­ment and men are leav­ing no stone unturned to look uber chic and cool. The out­fits that they choose for var­i­ous oc­ca­sions

mostly help in ex­press­ing their spirit and per­son­al­ity. Whether it is a for­mal busi­ness party, a ca­sual get-to­gether with friends or a wed­ding, these glo­be­trot­ting men pre­fer ex­clu­siv­ity when they have to choose a par­tic­u­lar look. They leave no chance to look their best for any oc­ca­sion,” says Surbhi Pansari.

STYLE FILE

To­day’s ur­ban man has be­come in­no­va­tive with fash­ion choices. There­fore, what worked 10 years be­fore may not work now. The best thing one can do is to keep in mind the aes­thetic ap­peal of one’s in­di­vid­u­al­ity. “Al­ways check trends be­fore pick­ing on a wardrobe look, your closet should in­clude trendy yet com­fort­able cloth­ing. Even though trends are im­por­tant, ev­ery­one adds a unique flavour with their own touch and sense of style, so al­ways stay true to your ex­pres­sions. Play with com­bi­na­tions and colours de­pend­ing on your skin tone and com­plex­ion,” ad­vises Aan­chal Saini, CEO & Founder, Rent it Bae. Vishal Mawan­dia, Founder/ De­signer/Tai­lor of Zegdo ex­plains, “Soft­ness is the key. Chi­nos in cot­ton and li­nen, two inches higher than the an­kle bone, pen­cil cuts, sin­gle and dou­ble pleats, will be in vogue. Keep the jack­ets light, prefer­ably half lined, so it helps with the sum­mer’s fresh and hot vibe. Dou­ble­breasted shirts have made a huge come­back.” Sum­mer al­ways brings back the clas­sics into the sea­son, for they are a per­fect way to em­brace soar­ing tem­per­a­ture with much ease. “Smooth tex­ture, muted metallics, pow­er­ful con­trasts will en­sure you put your best foot for­ward ev­ery time you step out in the sun; the lighter colours, es­pe­cially pas­tel shades and beige or light wine tints are the ones that are pleas­ing to the eyes and yield max­i­mum com­fort to the body in sum­mers. Not to for­get the ‘busi­ness or smart ca­su­als’ that stand to ben­e­fit the most and never go out of de­mand by the work­ing pro­fes­sional class for its wide range of va­ri­ety with max­i­mum com­fort in its build up to cut the heat wave and add vari­ance to the of­fice wardrobe,” opines Ke­tan Pishe, Part­ner, P N Rao.

So, go ahead and give your wardrobe that spank­ing new makeover and you will be sum­mer ready – no mat­ter what the oc­ca­sion! For­get the heat this sum­mer, be­cause it’s rain­ing men!

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