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Grasim In­dus­tries achieves Gold Level Ma­te­rial Health Cer­ti­fi­ca­tion for Birla Spun­shades from Cra­dle to Cra­dle Prod­ucts In­no­va­tion In­sti­tute. This makes it the first Vis­cose Sta­ple Fi­bre (VSF) man­u­fac­turer to get this cer­ti­fi­ca­tion.

Grasim In­dus­tries Lim­ited, a flag­ship com­pany of Aditya Birla Group, has earned a Gold level Ma­te­rial Health Cer­tifi­cate from the Cra­dle to Cra­dle Prod­ucts In­no­va­tion In­sti­tute for their prod­uct Birla Spun­shades Vis­cose Sta­ple Fi­bre. Grasim In­dus­tries as­sessed Birla Spun­shades VSF against the cri­te­ria of the Ma­te­rial Health cat­e­gory in the Cra­dle to Cra­dle Cer­ti­fied™ Prod­uct Stan­dard.

Head­quar­tered in San Fran­cisco, Cal­i­for­nia, USA, the In­sti­tute is a non-profit or­gan­i­sa­tion that ad­min­is­ters the pub­licly avail­able Cra­dle to Cra­dle Cer­ti­fied™ Prod­uct Stan­dard which pro­vides de­sign­ers and man­u­fac­tur­ers with cri­te­ria and re­quire­ments for con­tin­u­ally im­prov­ing what prod­ucts are made of and how they are made. To achieve cer­ti­fi­ca­tion, ma­te­ri­als and prod­ucts must be as­sessed across five sus­tain­abil­ity cat­e­gories: ma­te­rial health, ma­te­rial re­uti­l­i­sa­tion, re­new­able en­ergy and car­bon man­age­ment, wa­ter stew­ard­ship, and so­cial fair­ness. A prod­uct re­ceives an achieve­ment level in each cat­e­gory — Ba­sic, Bronze, Sil­ver, Gold, or Plat­inum. The cer­tifi­cate is valid for two years, af­ter which man­u­fac­tur­ers must demon­strate their work to fur­ther bet­ter their prod­ucts for re­cer­ti­fi­ca­tion.

Mr Dilip Gaur, Man­ag­ing Direc­tor, Grasim In­dus­tries said, “We are the first VSF man­u­fac­turer to get this cer­ti­fi­ca­tion, a truly great achieve­ment by the Grasim team. This is yet an­other mile­stone in our sus­tain­abil­ity jour­ney. It reaf­firms that sus­tain­abil­ity is at the core of our busi­ness strat­egy. At Grasim, con­tin­u­ously striv­ing for man­u­fac­tur­ing ex­cel­lence and fo­cussing on sus­tain­able pro­duc­tion is a never end­ing jour­ney. Hav­ing been cer­ti­fied Gold, our as­pi­ra­tion is to reach for Plat­inum.”

Mr Ra­jeev Gopal, Chief Mar­ket­ing Of­fi­cer, Pulp and Fi­bre Busi­ness, Grasim In­dus­tries re­marked, “Ma­te­rial Health Cer­tifi­cate for Birla Spun­shades from Cra­dle to Cra­dle Prod­ucts In­no­va­tion In­sti­tute will en­hance the good­will that our brand en­joys among our cus­tomers.”

“This cer­ti­fi­ca­tion con­firms that vis­cose fi­bre is made for closed-loop sys­tems with its nat­u­ral ori­gin and will en­hance the con­fi­dence of the value chain play­ers in de­liv­er­ing sus­tain­able prod­ucts,” said Mr Ajay Sar­dana, Chief Sus­tain­abil­ity Of­fi­cer of Grasim In­dus­tries.

Birla Spun­shades, a USDA Biobased cer­ti­fied prod­uct, is made with coloured spun-dyed vis­cose fi­bre and a tech­nique that em­beds the colour pig­ments into the fi­bre it­self. The re­sult is a colour that fully sat­u­rates the fi­bre. Spundyed vis­cose fi­bres are de­signed to elim­i­nate con­ven­tional fab­ric dye­ing and wash­ing-off steps, lead­ing to huge wa­ter con­ser­va­tion. The Cra­dle to Cra­dle stan­dard as­sesses prod­uct safety in con­text of peo­ple and the en­vi­ron­ment, as well as prod­uct de­sign for ma­te­rial re­use. Based on the Cra­dle to Cra­dle ‘in­dus­trial de­sign phi­los­o­phy’, its pur­pose is to elim­i­nate waste and to en­cour­age prod­ucts to be de­vel­oped for closed-loop sys­tems.

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