Adidas India to Open Stadium Outlets
Adidas India is set to launch five outlets in India inspired by stadiums. These outlets will retail its performance wear products. The company has experimented with a stadium format store in Delhi in the recent past. From 2019 onwards, it plans to operate all performance wear retail stores in this new format. Presently, 80 per cent of Adidas India stores retail performance wear clothes. Adidas’s stadium format stores are available globally in US, UK, France, Japan and South Korea. These outlets are thematically inspired by world-class stadiums and draw elements from these arenas for its design and layout. These stores will have interaction spaces for its patrons, which will highlight product benefits.