Adi­das In­dia to Open Sta­dium Out­lets

Apparel - - Market Watch -

Adi­das In­dia is set to launch five out­lets in In­dia in­spired by sta­di­ums. Th­ese out­lets will re­tail its per­for­mance wear prod­ucts. The com­pany has ex­per­i­mented with a sta­dium for­mat store in Delhi in the re­cent past. From 2019 on­wards, it plans to op­er­ate all per­for­mance wear re­tail stores in this new for­mat. Presently, 80 per cent of Adi­das In­dia stores re­tail per­for­mance wear clothes. Adi­das’s sta­dium for­mat stores are avail­able glob­ally in US, UK, France, Ja­pan and South Korea. Th­ese out­lets are the­mat­i­cally in­spired by world-class sta­di­ums and draw el­e­ments from th­ese are­nas for its de­sign and lay­out. Th­ese stores will have in­ter­ac­tion spa­ces for its pa­trons, which will high­light prod­uct ben­e­fits.

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