Crick­eter Bravo to Launch Of­fi­cial Mer­chan­dise

Apparel - - Market Watch -

West In­dian crick­eter Dwayne Bravo has launched his cloth­ing brand in In­dia and plans to re­tail his of­fi­cial mer­chan­dise un­der the la­bel ‘DJ Bravo 47’. This brand is co-owned by Bravo and Sin­ga­pore-based celebrity cloth­ing com­pany 3 Big Dogs. Bravo will be as­sisted by his In­dian sports man­agers Corner­stone Sports for the mar­ket­ing and dis­tri­bu­tion of the brand in the coun­try. For the ini­tial run, the brand will man­u­fac­ture t-shirts for men, women and kids with prices rang­ing from R1,900 to R2,200. In six months’ time, the brand hopes to ex­pand its of­fer­ings to in­clude track suits, hats and ac­ces­sories. The la­bel is al­ready avail­able in Aus­tralia, South Africa, the Caribbean and the US.

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