Ma­ter­nity Brand Seraphine to Launch in In­dia

Apparel - - Market Watch -

In­ter­na­tional ma­ter­nity wear fash­ion brand Seraphine plans to en­ter the In­dian mar­ket by launch­ing its first store in Delhi this Au­gust. The brand will en­ter the coun­try through a mas­ter fran­chise agree­ment with Kay Kay Cloth­ing LLP. Their plan is to launch about 10 stores ini­tially, with a com­bi­na­tion of com­pa­ny­owned and sub-fran­chised out­lets. The stores will op­er­ate in im­por­tant cities such as Delhi, Mumbai and Ben­galuru. The com­pany is also ex­pect­ing to set up shop in tier II cities via a sub-fran­chise agree­ment. Apart from phys­i­cal dis­tri­bu­tion, the firm will also re­tail via e-com­merce through its own por­tal and other pop­u­lar on­line mar­ket­places.

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