Maternity Brand Seraphine to Launch in India
International maternity wear fashion brand Seraphine plans to enter the Indian market by launching its first store in Delhi this August. The brand will enter the country through a master franchise agreement with Kay Kay Clothing LLP. Their plan is to launch about 10 stores initially, with a combination of companyowned and sub-franchised outlets. The stores will operate in important cities such as Delhi, Mumbai and Bengaluru. The company is also expecting to set up shop in tier II cities via a sub-franchise agreement. Apart from physical distribution, the firm will also retail via e-commerce through its own portal and other popular online marketplaces.