Trending It Right!
A look at the trends for the coming season on
The Indian garment or apparel industry has never had it this good before. Every season unfolds its own drama, its sense of colours, prints, palette and, of course, designs. Unlike earlier times when trends changed every few years, now garment trends change every season. It provides enough opportunity and room to experiment, but at the same time, it requires that the designers are on their toes constantly and work with a keen eye to the ground on the fashion dictates and feedbacks. Fashion shows set the ball rolling for what to look out for the forthcoming season. Of the several fashion shows and collections presented, Spring/Summer seems to be the favourite of all. This is followed by the bridal shows or collections which also set the trend to what is ‘haute and hot’ in the bridal wear segment.
The women’s segment seems to come in for more exclusive designs and treatment. What is exciting in India is that international trends can be seen in collections presented by the foreign retail majors like Zara, H&M, M&S, etc., while Indian brands like ‘W’ for Women, Fabindia, Biba, present the ethnic or desi look. Most Indian brands also have their presence in western dresses since women are taking to them in a big way. Adding to it, the current craze for saris and teaming them up with the most unusual of accessories, the resulting cocktail is heady.
Internationally, glitter is huge…as most magazines and style analysts put it, “It will be an understatement to say sparkles, sequins and glitter will be big this summer.” It is glitter all the way. The effect can be seen on the trends in India, and t-shirts with glitter on screen-printed designs are doing the rounds and have become hugely popular. The season, thus, is starting off with bling in a big way. Pastel shades leaning more towards ice cream colours are hot. They can be said to be pretty colours–lilac, pink, lemon and duck blue–but not delicate; instead, putting across a strong statement. The season also takes to checks. The classic checks seem to be everywhere and they seem to be going strong. The classy red checks which are bright, playful and uplifting are doing the rounds in several places. Checks in almost all colours, bold, small, tiny and almost unseen, are all there. It brings back memories of yesteryears when checks were so elegant. Internationally, waterproof plastic is an interesting material that designers are working with. It has been seen on runways quite a bit for this season. Adorning garments with long fringes is another trend. Long fringes to tops with fringes hanging from the shoulders, sleeves, et al. The same goes for skirts and lowers. The other trend is the focus on vibrant bold colours, which are everywhere. It seems to be a contrast of sorts–pastel ice cream shades matched with bold colours. Yellow–deep and very bold–is seen in plenty of places. Deep blues, tomato red…are also seen in plenty. Sheer is another trend which has caught on. Sheer teamed with dresses, sports like wear in shorts….Ruffles are the next big thing. Ruffles which bring out
the femininity of any garment have been played around with by many designers. This should work itself into prêt and mass merchandise also very soon. Ruffles in dresses, skirts, tops… it works everywhere. Another interesting trend being sported is the multiple bag syndrome. A tote with a handbag works very well. It is in keeping with practicality, with the number of things people carry with them–notebook/laptop, phone, water, accessories and, of course, the usual handbag things–multiple bags seem the way to go. Also, the concept of doing away with packaging which is wasteful and carrying everything in one’s own bag is catching on, so it sure seems like the trend to follow.
Another trend is the relook at 80s. The website whowhatwear.com says, “There are two quite distinct ‘80s camps this time around, and it may well be that the more casual looks of the decade appeal to you more than the delightfully overthe-top evening wear options from the likes of Saint Laurent. Just a plain pair of high-waist jeans wedged into white ankles boots and worn with a loose-fit top tucked in will suffice for spring.” It further adds, “If there's one thing worth spending some money on, it's a perfectly tailored suit. These days you can find the style to match your personal taste because the concept is a now a constant fixture on the runways. Whether you want to make a statement (Chloé's horse-motif velvet suit is going to be a street style hit—mark our words) or opt for something subtler, there are 1001 versions out there. And the best part is they won't date.”
Trouser and flat shoes seem to be an emerging trend. This does seem a nirvana for those who abhor heels and are comfortable in tomboyish minimalistic way. Stripes are huge. Pom poms are also equally popular.
The Indian fashion trend also takes its cues
from what is happening abroad. ‘More seems to be less’ is the mantra for many. So, fussy frills, sheers with volumes and layers are in vogue. Long kurtas sweeping the floor, pin tucks, seer suckers, are everywhere. Mulmuls are gaining popularity. Shararas, palazzos, pants, straight pants are paired with kurtas while salwars and churidars are relegated to the background. Tights seem to replace churidars. Balloon pants, harem pants and yoga pants work well. The trend is towards using mill fabric with traditional Indian handcrafts like block prints. So modal and linen are combined with block prints from ajrakh, kalamkari, to stylish simple prints. The accentuation though is on the use of pleats, seer suckers and pin tucks on garments in innovative ways. It has been combined with kurtas, tops, shirts, tunics. Fabindia has a wonderful collection with pleats combined with florals as also in a host of pastel shades.
In India, the trend towards mix and match seems to be catching on. Also multi usage pieces are in vogue. There are sheers, wraps, dun robes, stoles and dervish robes which are all popular. Long kurtas reaching the floor, anarkali patterning, asymmetrical suits with palazzos, pants, slim pants, ghararas or shararas, ankle length trousers, all rule. Almost all styles are reflected in kurtas, be it long or short kurtas, office wear, collared ones, etc.
Biba’s SS 18 revolves around, “The collection is inspired by the exquisite flowers of the world and possesses the freshness that can make anyone fall in love with it. Filled with floral designs and combined with classic styles, from tiny floral print to broad patches, from festive gold foil print to wonderful vintage and from classic stripes to intricate embroidery, every pattern is there in the new collection to amuse you.”
Saris are everywhere. With dedicated efforts online through forums like Kaithari, Border&Fall (on ways of draping a sari) which is spearheading the Sari project, India’s huge repertoire of this traditional garment is suddenly haute. Unlike a garment worn by ‘aunties’ it is now chic, stylish and very much ‘in’. Apart from draping the sari in numerous ways, it is the innovative manner in which the blouse is worn which adds sensuality to the garment. Proving its versatility and keeping with the times, the sari is teamed with tees, tank tops, jackets, worn over tights, with churidars, draped like a pant or dhoti…the options are numerous. It is not surprising that marketers are taking advantage of the craze and coming up with innovative offering. It is just not the handlooms or handmades which are popular but modal, tencel, lycra, georgettes, chiffon. Aditya Birla group’s LIVA is a seen as another choice where manmade fabric using wood pulp which is eco friendly is teamed with several hand crafts like block prints to create some exquisite lines.