Trend­ing It Right!

Apparel - - Contents July 2018 - Chi­tra Bala­sub­ra­ma­niam pro­files the trends for the com­ing sea­son.

A look at the trends for the com­ing sea­son on

The In­dian gar­ment or ap­parel in­dus­try has never had it this good be­fore. Ev­ery sea­son un­folds its own drama, its sense of colours, prints, pal­ette and, of course, de­signs. Un­like ear­lier times when trends changed ev­ery few years, now gar­ment trends change ev­ery sea­son. It pro­vides enough op­por­tu­nity and room to ex­per­i­ment, but at the same time, it re­quires that the designers are on their toes con­stantly and work with a keen eye to the ground on the fash­ion dic­tates and feed­backs. Fash­ion shows set the ball rolling for what to look out for the forth­com­ing sea­son. Of the sev­eral fash­ion shows and col­lec­tions pre­sented, Spring/Sum­mer seems to be the favourite of all. This is fol­lowed by the bridal shows or col­lec­tions which also set the trend to what is ‘haute and hot’ in the bridal wear seg­ment.

The women’s seg­ment seems to come in for more ex­clu­sive de­signs and treat­ment. What is exciting in In­dia is that in­ter­na­tional trends can be seen in col­lec­tions pre­sented by the for­eign re­tail ma­jors like Zara, H&M, M&S, etc., while In­dian brands like ‘W’ for Women, Fabindia, Biba, present the eth­nic or desi look. Most In­dian brands also have their pres­ence in western dresses since women are tak­ing to them in a big way. Ad­ding to it, the cur­rent craze for saris and team­ing them up with the most un­usual of ac­ces­sories, the re­sult­ing cock­tail is heady.


In­ter­na­tion­ally, glit­ter is huge…as most mag­a­zines and style an­a­lysts put it, “It will be an un­der­state­ment to say sparkles, se­quins and glit­ter will be big this sum­mer.” It is glit­ter all the way. The ef­fect can be seen on the trends in In­dia, and t-shirts with glit­ter on screen-printed de­signs are do­ing the rounds and have be­come hugely pop­u­lar. The sea­son, thus, is start­ing off with bling in a big way. Pas­tel shades lean­ing more to­wards ice cream colours are hot. They can be said to be pretty colours–li­lac, pink, lemon and duck blue–but not del­i­cate; in­stead, putting across a strong state­ment. The sea­son also takes to checks. The clas­sic checks seem to be every­where and they seem to be go­ing strong. The classy red checks which are bright, play­ful and up­lift­ing are do­ing the rounds in sev­eral places. Checks in al­most all colours, bold, small, tiny and al­most un­seen, are all there. It brings back mem­o­ries of yesteryears when checks were so el­e­gant. In­ter­na­tion­ally, wa­ter­proof plas­tic is an in­ter­est­ing ma­te­rial that designers are work­ing with. It has been seen on run­ways quite a bit for this sea­son. Adorn­ing gar­ments with long fringes is an­other trend. Long fringes to tops with fringes hang­ing from the shoul­ders, sleeves, et al. The same goes for skirts and low­ers. The other trend is the fo­cus on vi­brant bold colours, which are every­where. It seems to be a con­trast of sorts–pas­tel ice cream shades matched with bold colours. Yel­low–deep and very bold–is seen in plenty of places. Deep blues, tomato red…are also seen in plenty. Sheer is an­other trend which has caught on. Sheer teamed with dresses, sports like wear in shorts….Ruf­fles are the next big thing. Ruf­fles which bring out

the fem­i­nin­ity of any gar­ment have been played around with by many designers. This should work it­self into prêt and mass mer­chan­dise also very soon. Ruf­fles in dresses, skirts, tops… it works every­where. An­other in­ter­est­ing trend be­ing sported is the mul­ti­ple bag syn­drome. A tote with a hand­bag works very well. It is in keep­ing with prac­ti­cal­ity, with the num­ber of things peo­ple carry with them–note­book/lap­top, phone, wa­ter, ac­ces­sories and, of course, the usual hand­bag things–mul­ti­ple bags seem the way to go. Also, the con­cept of do­ing away with pack­ag­ing which is waste­ful and car­ry­ing ev­ery­thing in one’s own bag is catch­ing on, so it sure seems like the trend to fol­low.

An­other trend is the relook at 80s. The web­site says, “There are two quite dis­tinct ‘80s camps this time around, and it may well be that the more ca­sual looks of the decade ap­peal to you more than the de­light­fully over­the-top evening wear op­tions from the likes of Saint Lau­rent. Just a plain pair of high-waist jeans wedged into white an­kles boots and worn with a loose-fit top tucked in will suf­fice for spring.” It fur­ther adds, “If there's one thing worth spend­ing some money on, it's a per­fectly tai­lored suit. These days you can find the style to match your per­sonal taste be­cause the con­cept is a now a con­stant fix­ture on the run­ways. Whether you want to make a state­ment (Chloé's horse-mo­tif vel­vet suit is go­ing to be a street style hit—mark our words) or opt for some­thing sub­tler, there are 1001 ver­sions out there. And the best part is they won't date.”

Trouser and flat shoes seem to be an emerg­ing trend. This does seem a nir­vana for those who ab­hor heels and are com­fort­able in tomboy­ish min­i­mal­is­tic way. Stripes are huge. Pom poms are also equally pop­u­lar.


The In­dian fash­ion trend also takes its cues

from what is hap­pen­ing abroad. ‘More seems to be less’ is the mantra for many. So, fussy frills, sheers with vol­umes and lay­ers are in vogue. Long kur­tas sweep­ing the floor, pin tucks, seer suckers, are every­where. Mul­muls are gain­ing pop­u­lar­ity. Shararas, palaz­zos, pants, straight pants are paired with kur­tas while sal­wars and churi­dars are rel­e­gated to the back­ground. Tights seem to re­place churi­dars. Bal­loon pants, harem pants and yoga pants work well. The trend is to­wards us­ing mill fab­ric with tra­di­tional In­dian hand­crafts like block prints. So modal and linen are com­bined with block prints from ajrakh, kalamkari, to stylish sim­ple prints. The ac­cen­tu­a­tion though is on the use of pleats, seer suckers and pin tucks on gar­ments in in­no­va­tive ways. It has been com­bined with kur­tas, tops, shirts, tu­nics. Fabindia has a won­der­ful col­lec­tion with pleats com­bined with flo­rals as also in a host of pas­tel shades.

In In­dia, the trend to­wards mix and match seems to be catch­ing on. Also multi us­age pieces are in vogue. There are sheers, wraps, dun robes, stoles and dervish robes which are all pop­u­lar. Long kur­tas reach­ing the floor, anarkali pat­tern­ing, asym­met­ri­cal suits with palaz­zos, pants, slim pants, ghararas or shararas, an­kle length trousers, all rule. Al­most all styles are reflected in kur­tas, be it long or short kur­tas, of­fice wear, col­lared ones, etc.

Biba’s SS 18 re­volves around, “The col­lec­tion is in­spired by the exquisite flow­ers of the world and pos­sesses the fresh­ness that can make any­one fall in love with it. Filled with flo­ral de­signs and com­bined with clas­sic styles, from tiny flo­ral print to broad patches, from fes­tive gold foil print to won­der­ful vin­tage and from clas­sic stripes to in­tri­cate em­broi­dery, ev­ery pat­tern is there in the new col­lec­tion to amuse you.”

Saris are every­where. With ded­i­cated ef­forts on­line through fo­rums like Kaithari, Bor­der&Fall (on ways of drap­ing a sari) which is spear­head­ing the Sari project, In­dia’s huge reper­toire of this tra­di­tional gar­ment is sud­denly haute. Un­like a gar­ment worn by ‘aun­ties’ it is now chic, stylish and very much ‘in’. Apart from drap­ing the sari in nu­mer­ous ways, it is the in­no­va­tive man­ner in which the blouse is worn which adds sen­su­al­ity to the gar­ment. Prov­ing its ver­sa­til­ity and keep­ing with the times, the sari is teamed with tees, tank tops, jack­ets, worn over tights, with churi­dars, draped like a pant or dhoti…the op­tions are nu­mer­ous. It is not surprising that mar­keters are tak­ing ad­van­tage of the craze and com­ing up with in­no­va­tive of­fer­ing. It is just not the hand­looms or hand­mades which are pop­u­lar but modal, ten­cel, ly­cra, geor­gettes, chif­fon. Aditya Birla group’s LIVA is a seen as an­other choice where man­made fab­ric us­ing wood pulp which is eco friendly is teamed with sev­eral hand crafts like block prints to cre­ate some exquisite lines.



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