Brand New

It is the sea­son of rains and as it pours, we bring you the trends that have been mak­ing waves.

Apparel - - Contents July 2018 -

A look at what’s trend­ing


‘Salian’ the new de­signer la­bel by Anushree Penkar epit­o­mises ele­gance and a luxury fash­ion af­fair that will stay with ev­ery woman for­ever.

Moroc­can Muse: An in­spi­ra­tion for the col­lec­tion is Morocco which is rich in its her­itage colours, ar­chi­tec­tural tombs and gold an­tiques. The col­lec­tion is a blend of eth­nic and con­tem­po­rary cul­ture that en­hances the fem­i­nine and clas­sic silhouettes with a twist of drape du­patta and jack­ets to give them an eddy look.

Sum­mer Ro­mance: The in­spi­ra­tion comes from that pic­ture per­fect sum­mer. The col­lec­tion com­prises soft and fresh sum­mery hues like lime, aqua, pink, peach. The col­lec­tion is cre­ated keep­ing sum­mer in mind, so silhouettes are very light­weight, and easy to carry. El­e­gant yet con­tem­po­rary en­sem­bles are high­lighted with in­tri­cate flo­ral em­bel­lish­ments, us­ing eight dif­fer­ent types of em­broi­dery ma­te­ri­als that are unique and prom­ise to strike a fash­ion state­ment.


Sri Sri Tattva, a lead­ing brand in the space of health and well­ness, has launched its new life­style brand BYOGI. BYOGI of­fers a range of eth­nic wear, yoga wear and ac­ces­sories for men, women and chil­dren. The brand en­deav­ours to bring a line of qual­ity cloth­ing at a re­tail foot­print by ty­ing up with on­line ma­jors in the space as well as multi brand re­tail play­ers across the coun­try this year. The brand will

“For Sri Sri Tattva, work­ing on BYOGI is some­thing that has been close to the heart. Our pres­ence in the space com­pli­ments our goal to bring high qual­ity prod­ucts in the space of health, well­ness and life­style. We have al­ways been pas­sion­ate about val­ues of our an­cient cul­ture be it through the ben­e­fits of the science of Ayurveda, pro­mot­ing Yoga and med­i­ta­tion and even tra­di­tional art and de­sign. Mak­ing the best avail­able to as many con­sumers as pos­si­ble will now also re­flect in our of­fer­ings through BYOGI. With this launch we are ex­cited to cater to the grow­ing de­mand for ethic wear, yoga wear Sri Sri Tattva.

Avail­able WHERE in the fol­low­ing stores: Fuel, TO Per­nia's BUY: pop up shop, Kayra, Salian - ad­dress - 137 Ku­ber Com­plex, Opp Laxmi In­dus­trial Es­tate, New Link road, And­heri West, Mum­bai. PRICE R25,000/ POINTS: to R45,000/-

WHERE TO BUY: Ex­clu­sively avail­able on www.sris­ri­ and its mo­bile ap­pli­ca­tions for de­liv­ery across In­dia. PRICE POINTS: R299/- on­wards.

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