FYI

Apparel - - Contents July 2018 -

Read on about the brands in vogue

Ankur Tex­tiles, the Life­style Divi­sion of Arvind Lim­ited, part of the US$ 1.7 bil­lion tex­tile-totech­nol­ogy con­glom­er­ate, launched a wide range of modal, vis­cose, cot­ton ly­cra blended fab­rics as an al­ter­na­tive to tra­di­tional cot­ton for the new-age In­dian woman. These in­clude fab­rics like Zoya, Glam and Glory, Blos­som, Charm-me and Li­lac which can be tai­lor-made into western and eth­nic womenswear such as dresses, blouses, kur­tis and tu­nics. Avail­able in a wide range of colours, tex­tures, and prints, these fab­rics will be avail­able at womenswear Multi Brand Out­lets (MBOs) in the price range of R180 to R300 per me­tre.

Speak­ing at the launch, Mr Bri­jesh Bhati, CEO, Ankur Tex­tiles (A Divi­sion of Arvind Lim­ited), said, “The launch of this col­lec­tion marks our ex­pan­sion into multi-fi­bre fab­rics as a fash­ion­able al­ter­na­tive to cot­ton. Our ex­per­tise in tex­tile fab­rics, com­bined with the use of tech­nol­ogy, has en­abled us to de­velop fab­rics that of­fer both style with com­fort for con­sumers. Our in-house de­sign team will con­tinue to in­tro­duce more such trendy col­lec­tions in fu­ture to delight our cus­tomers.” For more than five decades, Ankur has been de­sign­ing high-qual­ity voiles rang­ing from 100 per cent cot­ton to all fancy blends that are avail­able through­out In­dia and ex­ported to Switzer­land, Mid­dle East, China, Thai­land and Africa. A her­itage brand, Ankur de­vel­ops high-qual­ity fab­rics for womenswear and menswear.

Shar­ing the fu­ture path, Mr. Anu­pam Sharma, Head of Mar­ket­ing, shared the co-brand­ing of Arvind women’s wear prod­ucts in modal and vis­cose in as­so­ci­a­tion with LIVA, a brand of Aditya Birla.

Zoya: Be pre­pared to leave a mark at ev­ery place you go, when you are wear­ing a stylish kurti made from this bril­liant fab­ric. Among the var­i­ous man-made re­gen­er­ated cel­lu­losic fi­bres, modal has achieved a prom­i­nent place. It’s a fash­ion de­signer’s delight due to its ex­cel­lent drape, lus­tre, soft­ness, ab­sorbency and colour bril­liance.

Glam and Glory: This poly vis­cose qual­ity has a liq­uid drape and is ver­sa­tile in its ap­pli­ca­tions as it can be used both in womenswear and menswear. Its ex­cel­lent ab­sorbency makes it ideal for the sum­mer sea­son, at the same time giv­ing a soft feel to the wearer.

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