Read on about the brands in vogue
Ankur Textiles, the Lifestyle Division of Arvind Limited, part of the US$ 1.7 billion textile-totechnology conglomerate, launched a wide range of modal, viscose, cotton lycra blended fabrics as an alternative to traditional cotton for the new-age Indian woman. These include fabrics like Zoya, Glam and Glory, Blossom, Charm-me and Lilac which can be tailor-made into western and ethnic womenswear such as dresses, blouses, kurtis and tunics. Available in a wide range of colours, textures, and prints, these fabrics will be available at womenswear Multi Brand Outlets (MBOs) in the price range of R180 to R300 per metre.
Speaking at the launch, Mr Brijesh Bhati, CEO, Ankur Textiles (A Division of Arvind Limited), said, “The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton. Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both style with comfort for consumers. Our in-house design team will continue to introduce more such trendy collections in future to delight our customers.” For more than five decades, Ankur has been designing high-quality voiles ranging from 100 per cent cotton to all fancy blends that are available throughout India and exported to Switzerland, Middle East, China, Thailand and Africa. A heritage brand, Ankur develops high-quality fabrics for womenswear and menswear.
Sharing the future path, Mr. Anupam Sharma, Head of Marketing, shared the co-branding of Arvind women’s wear products in modal and viscose in association with LIVA, a brand of Aditya Birla.
Zoya: Be prepared to leave a mark at every place you go, when you are wearing a stylish kurti made from this brilliant fabric. Among the various man-made regenerated cellulosic fibres, modal has achieved a prominent place. It’s a fashion designer’s delight due to its excellent drape, lustre, softness, absorbency and colour brilliance.
Glam and Glory: This poly viscose quality has a liquid drape and is versatile in its applications as it can be used both in womenswear and menswear. Its excellent absorbency makes it ideal for the summer season, at the same time giving a soft feel to the wearer.