IT IS IM­POR­TANT TO KEEP IN MIND THAT FOR EFFECTIVE COM­MU­NI­CA­TION, TRAIN­ING IS THE KEY.

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WILL IT WORK?

In some parts of the world, What­sApp Busi­ness has al­ready be­gun mak­ing waves in all the right ways.

How­ever, it is too soon to say if it’s an unar­guable suc­cess. For in­stance, while the ser­vice is free for the time be­ing, the ques­tion is how long will it re­main so? Fur­ther, there is no clar­ity on how se­cure data will be. This is a ma­jor con­cern con­sid­er­ing the play­ers who are pi­lot­ing the app. It is also not a sur­prise con­sid­er­ing Facebook’s track record with re­gards to pri­vacy.

With these new fea­tures, ven­dor-client com­mu­ni­ca­tion will be­come a mat­ter of ease. It is im­por­tant to keep in mind that for effective com­mu­ni­ca­tion, train­ing is the key. WB will de­mand a higher level of re­spon­sive­ness and a shorter turn­around time. For those with too large a cus­tomer base, it might be­come dif­fi­cult to man­age this. For small busi­nesses that might not be en­tirely sure about how to go about com­mu­ni­cat­ing in the right man­ner, there will be a steep learn­ing curve. Ca­pac­ity build­ing will be an im­por­tant as­pect for them, if they are to cap­i­talise on this new app.

Thank­fully, it is pos­si­ble to block busi­nesses. This will prove in­valu­able once big brands slip into their ir­re­sistible habit of send­ing out mar­ket­ing junk and spam. The prob­lem is that the user doesn’t have a choice. For in­stance, with Swiggy, cus­tomers will be given up­dates about their or­ders via What­sApp, of course, with the op­tion of be­ing able to opt out. The ques­tion arises, why ex­actly does the cus­tomer need up­dates over email, SMS, phone call, the app and now What­sApp?

Since WB an­nounced that it was at­tempt­ing to sup­port small busi­nesses, the app is cur­rently free. How­ever, there has been talk about charg­ing the big­ger brands. While this might sound ideal, only time will tell if this will re­main true.

Cur­rently, the app is avail­able only on An­droid but is sup­ported via What­sApp Web as well.

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