BIRLA CEL­LU­LOSE NOW PART­NERS WITH ANKUR TEX­TILES, THE WOMENS WEAR DIVI­SION OF ARVIND LIM­ITED WITH A RANGE OF MULTI FI­BRE FAB­RICS FOR WOMENSWEAR

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Birla Cel­lu­lose, has col­lab­o­rated with Ankur Tex­tile, the life­style divi­sion of Arvind Lim­ited to launch a wide range of LIVA Fab­rics with 100 per cent modal, 100 per cent vis­cose & vis­cose blends as an al­ter­nate to tra­di­tional fab­ric for the new age In­dian women who de­serves com­fort in her ap­parel needs.

The LIVA range of fab­rics are in­tro­duced un­der Ankur Tex­tile fab­ric brands - Zoya, Blos­som & Glam & Glory. This range has been care­fully crafted to meet the re­quire­ment of western and eth­nic womenswear.

Speak­ing at the launch, Mr Bri­jesh Bhati, CEO, Ankur Tex­tiles (A Divi­sion of Arvind Lim­ited), said, “The launch of this col­lec­tion marks our ex­pan­sion into multi-fi­bre fab­rics as a fash­ion­able al­ter­na­tive to cot­ton. Our ex­per­tise in tex­tile fab­rics, com­bined with the use of tech­nol­ogy, has en­abled us to de­velop fab­rics that of­fer both styles with com­fort for con­sumers. Our in-house de­sign team will con­tinue to in­tro­duce more such trendy col­lec­tions in fu­ture to delight our cus­tomers.”

Speak­ing on the col­lab­o­ra­tion, Mr Manohar Sa­muel, Pres­i­dent – Mar­ket­ing, Birla Cel­lu­lose, ex­pressed, “Col­lab­o­rat­ing with like­minded brands is part of our busi­ness strat­egy and we are happy to part­ner with Ankur Tex­tiles. This as­so­ci­a­tion al­lows us to reach mil­lions of women through their wide range of dis­tri­bu­tion with an as­sur­ance of high qual­ity fab­rics which are na­ture based and fluid. This is just the be­gin­ning; we are look­ing for­ward to a long term col­lab­o­ra­tion with Ankur Tex­tiles.”

These fab­rics will be avail­able across re­tail points through­out the coun­try in a range of col­ors, tex­tures and prints. This will en­able not just the re­tail con­sumers but bou­tique own­ers, designers, small re­tail­ers to ac­cess LIVA’s fluid fab­ric to cre­ate their own fluid designers.

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