Feel Fresh Al­ways

Ev­ery­one loves to look, smell and feel good con­stantly, but sweat and odour can pose a prob­lem for many. Anurima Das ex­plores DRY PRO­TECT™, by Cot­ton USA and Proneem, which prom­ises to make you stay fresh all day long.

Apparel - - Contents -

Ex­plor­ing DRY PROJECT, an in­no­va­tive tech­nol­ogy which prom­ises to keep you fresh and dry all day long

It is com­monly known that sweat on clothes and tex­tiles gives birth to mi­cro-or­gan­isms. Al­though wear­ing cer­tain fab­rics pre­vents sweat to a great ex­tent, the same can­not com­pletely erad­i­cate per­spi­ra­tion. Per­spi­ra­tion breeds germs and in the longer run de­grades the qual­ity of your clothes and fades their true colours. Over­all the longevity of your clothes gets re­duced over time. How­ever, many syn­thetic pro­cesses and tech­niques have been de­signed and put to use to re­sist odour stains from clothes. But these lead to pro­longed dam­age to the fab­ric.

Now, there is an an­swer to these syn­thet­ics and chem­i­cals as nat­u­ral odour-free cot­ton in­no­va­tion has fi­nally be­come a re­al­ity. Cot­ton USA has part­nered with Proneem to cre­ate clothes that elim­i­nate un­pleas­ant body odour and ab­sorb mois­ture, for com­fort all day long. Proneem is a biotech­nol­ogy com­pany that com­bines nat­u­ral treat­ments with lead­ing-edge tech­nolo­gies. DRY PRO­TECT™ is one of their revo­lu­tion­ary tech­nolo­gies that of­fer dry-com­fort ap­parel prod­ucts by com­bin­ing the ef­fects of alum stone and talc in or­der to pre­vent odour and ab­sorb mois­ture.

PRONEEM’S PROM­ISE

This par­tic­u­lar in­no­va­tion is known to con­trol odour from cot­ton. Much like the odour con­trol tech­nolo­gies avail­able un­til now, the mech­a­nism of this tech­nol­ogy is also the same and it works to stop the growth of odour-caus­ing bac­te­ria in your cot­ton clothes. How­ever, the other con­ven­tional types of odour treat­ment usu­ally use heavy met­als like sil­ver, zinc, some­times cop­per and other chem­i­cals. This is not true for Proneem.

Peo­ple love odour con­trol, they don’t like bac­te­ria, but they also do not like chem­i­cals. So, this in­no­va­tion has been brought into ac­tion keep­ing in mind this idea and by em­ploy­ing

COT­TON USA HAS PART­NERED WITH PRONEEM TO CRE­ATE CLOTHES THAT ELIM­I­NATE UN­PLEAS­ANT BODY ODOURS AND AB­SORB MOIS­TURE, FOR COM­FORT ALL DAY LONG.

nat­u­ral plant ex­tracts from the neem plant. Neem oil and neem ex­tract is very strongly anti-bac­te­rial, and Proneem has man­aged to put this into a durable bin­der sys­tem that can be ap­plied via ex­haust fin­ish­ing to cot­ton. Once it’s ap­plied on the tex­tiles, the tex­tiles au­to­mat­i­cally re­sist the growth of mi­cro-or­gan­isms that lead to ob­nox­ious smell. This tech­nol­ogy does not only work to keep out the odour ef­fect but also works roundthe-clock to make the anti-odour streak last for up to 50 laundries.

Talc and alum stone are 100 per cent nat­u­ral min­er­als that are added to Proneem’s DRY PRO­TECT™ for­mula to pro­vide nat­u­ral com­fort. Alum stone helps to stop the growth of odour­caus­ing bac­te­ria and fights against per­spi­ra­tion, while talc ab­sorbs the body’s mois­ture. When com­bined with cot­ton-based fi­bres, DRY PRO­TECT™ works ac­tively upon con­tact with the skin, en­sur­ing hy­giene and com­fort, the nat­u­ral way.

PRONEEM READY

Proneem has en­sured that the clothes fol­low the EU Reg­u­la­tion for Reg­is­tra­tion, Eval­u­a­tion, Au­tho­riza­tion, and Re­stric­tion of Chem­i­cals (REACH) com­pli­ance, Toxic Sub­stances Con­trol Act (TSCA) reg­u­la­tions, and EU Re­stricted Sub­stance List (RSL) reg­u­la­tions. Thus, it means that this is a green tech­nol­ogy and in no point does this erode the at­mos­phere and the liveli­hood around it. The DRY PRO­TECT™ for­mula works to give your body com­plete com­fort. This

THIS TECH­NOL­OGY DOES NOT ONLY WORK TO KEEP OUT THE ODOUR EF­FECT BUT ALSO WORKS ROUND-THE-CLOCK TO MAKE THE ANTI-ODOUR STREAK LAST FOR UP TO 50 LAUNDRIES.

tech­nol­ogy com­bats per­spi­ra­tion and halts the pro­lif­er­a­tion of the bac­te­ria that cause odour. It thus works ac­tively on con­tact with your skin to safe­guard you from un­pleas­ant body odour and make you feel fresh con­stantly.

Apart from the su­perla­tive tech­nol­ogy prom­ise, Proneem’s DRY PRO­TECT™ for­mula fights ef­fi­ciently against bac­te­ria, works to­wards ac­tive mois­ture man­age­ment, elim­i­nates odi­ous smells, and pre­vents sweat marks. Proneem tech­nol­ogy works through a mi­croen­cap­su­la­tion tech­nol­ogy. This tech­nique al­lows the iso­la­tion of the 100 per cent nat­u­ral ac­tives, in or­der to pro­tect them from ex­ter­nal ag­gres­sions such as light, ox­i­da­tion and hu­mid­ity. It was way back in 2002 that Proneem ob­tained a patent for its tech­nol­ogy for the en­cap­su­la­tion of nat­u­ral neem oil. Since then, over the years the R&D team and the lab­o­ra­tory have worked ef­fort­lessly to pi­o­neer newer tech­nolo­gies and su­pe­rior in­no­va­tions one after the other.

En­sured with this note­wor­thy tech­nol­ogy, cot­ton clothes will never smell of body odour even when you de­cide to wear the same clothes for days with­out a wash. Hope­fully, like Cot­ton USA, many other brands and la­bels too will now come out in the open to ac­cept this odour-free tech­nol­ogy and work on sim­i­lar prod­ucts so that per­spi­ra­tion can be given a break for­ever, and that too nat­u­rally!

PRONEEM’S DRY PRO­TECT™ FOR­MULA FIGHTS EF­FI­CIENTLY AGAINST BAC­TE­RIA, WORKS TO­WARDS AC­TIVE MOIS­TURE MAN­AGE­MENT, ELIM­I­NATES ODI­OUS SMELLS, AND PRE­VENTS SWEAT MARKS.

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