Feel Fresh Always
Everyone loves to look, smell and feel good constantly, but sweat and odour can pose a problem for many. Anurima Das explores DRY PROTECT™, by Cotton USA and Proneem, which promises to make you stay fresh all day long.
Exploring DRY PROJECT, an innovative technology which promises to keep you fresh and dry all day long
It is commonly known that sweat on clothes and textiles gives birth to micro-organisms. Although wearing certain fabrics prevents sweat to a great extent, the same cannot completely eradicate perspiration. Perspiration breeds germs and in the longer run degrades the quality of your clothes and fades their true colours. Overall the longevity of your clothes gets reduced over time. However, many synthetic processes and techniques have been designed and put to use to resist odour stains from clothes. But these lead to prolonged damage to the fabric.
Now, there is an answer to these synthetics and chemicals as natural odour-free cotton innovation has finally become a reality. Cotton USA has partnered with Proneem to create clothes that eliminate unpleasant body odour and absorb moisture, for comfort all day long. Proneem is a biotechnology company that combines natural treatments with leading-edge technologies. DRY PROTECT™ is one of their revolutionary technologies that offer dry-comfort apparel products by combining the effects of alum stone and talc in order to prevent odour and absorb moisture.
This particular innovation is known to control odour from cotton. Much like the odour control technologies available until now, the mechanism of this technology is also the same and it works to stop the growth of odour-causing bacteria in your cotton clothes. However, the other conventional types of odour treatment usually use heavy metals like silver, zinc, sometimes copper and other chemicals. This is not true for Proneem.
People love odour control, they don’t like bacteria, but they also do not like chemicals. So, this innovation has been brought into action keeping in mind this idea and by employing
COTTON USA HAS PARTNERED WITH PRONEEM TO CREATE CLOTHES THAT ELIMINATE UNPLEASANT BODY ODOURS AND ABSORB MOISTURE, FOR COMFORT ALL DAY LONG.
natural plant extracts from the neem plant. Neem oil and neem extract is very strongly anti-bacterial, and Proneem has managed to put this into a durable binder system that can be applied via exhaust finishing to cotton. Once it’s applied on the textiles, the textiles automatically resist the growth of micro-organisms that lead to obnoxious smell. This technology does not only work to keep out the odour effect but also works roundthe-clock to make the anti-odour streak last for up to 50 laundries.
Talc and alum stone are 100 per cent natural minerals that are added to Proneem’s DRY PROTECT™ formula to provide natural comfort. Alum stone helps to stop the growth of odourcausing bacteria and fights against perspiration, while talc absorbs the body’s moisture. When combined with cotton-based fibres, DRY PROTECT™ works actively upon contact with the skin, ensuring hygiene and comfort, the natural way.
Proneem has ensured that the clothes follow the EU Regulation for Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) compliance, Toxic Substances Control Act (TSCA) regulations, and EU Restricted Substance List (RSL) regulations. Thus, it means that this is a green technology and in no point does this erode the atmosphere and the livelihood around it. The DRY PROTECT™ formula works to give your body complete comfort. This
THIS TECHNOLOGY DOES NOT ONLY WORK TO KEEP OUT THE ODOUR EFFECT BUT ALSO WORKS ROUND-THE-CLOCK TO MAKE THE ANTI-ODOUR STREAK LAST FOR UP TO 50 LAUNDRIES.
technology combats perspiration and halts the proliferation of the bacteria that cause odour. It thus works actively on contact with your skin to safeguard you from unpleasant body odour and make you feel fresh constantly.
Apart from the superlative technology promise, Proneem’s DRY PROTECT™ formula fights efficiently against bacteria, works towards active moisture management, eliminates odious smells, and prevents sweat marks. Proneem technology works through a microencapsulation technology. This technique allows the isolation of the 100 per cent natural actives, in order to protect them from external aggressions such as light, oxidation and humidity. It was way back in 2002 that Proneem obtained a patent for its technology for the encapsulation of natural neem oil. Since then, over the years the R&D team and the laboratory have worked effortlessly to pioneer newer technologies and superior innovations one after the other.
Ensured with this noteworthy technology, cotton clothes will never smell of body odour even when you decide to wear the same clothes for days without a wash. Hopefully, like Cotton USA, many other brands and labels too will now come out in the open to accept this odour-free technology and work on similar products so that perspiration can be given a break forever, and that too naturally!
PRONEEM’S DRY PROTECT™ FORMULA FIGHTS EFFICIENTLY AGAINST BACTERIA, WORKS TOWARDS ACTIVE MOISTURE MANAGEMENT, ELIMINATES ODIOUS SMELLS, AND PREVENTS SWEAT MARKS.