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Apparel - - Contents -

With a new con­tem­po­rary col­lec­tion that has a vivid colour pal­ette, Monte Carlo plans to ex­pand its pres­ence in North­east and South In­dia. The col­lec­tion ex­hibits mod­ern and fresh styles for the fash­ion-con­scious, and of­fers de­signs in vi­brant colours with a lot of sil­hou­ettes. Monte Carlo also of­fers fu­sion wear in the form of tu­nics, long dresses and more.

Grow­ing fash­ion con­scious­ness among In­dian women has turned the western wear mar­ket into a lu­cra­tive and highly evolv­ing one. “The In­dian ap­parel in­dus­try is highly com­pet­i­tive, and with rapid ur­ban­i­sa­tion and in­crease in in­comes, ‘price-sen­si­tive’ con­sumers are now open to pay­ing for the qual­ity western wear,” notes Mon­ica Oswal, Ex­ec­u­tive Di­rec­tor.

She adds, “We en­joy brand pen­e­tra­tion of about 50 per cent in In­dia and are ex­pand­ing fur­ther in North­east and South In­dia. To­day, women are nei­ther will­ing to sac­ri­fice qual­ity for ex­tremely low prices, nor are they will­ing to pay more than the worth of the ap­parel.”

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