Apparel - - Fyi -

Spykar Life­styles, one of In­dia’s largest denim brands, an­nounced the pro­mo­tion of Mr San­jay Vakharia to the po­si­tion of Chief Ex­ec­u­tive Of­fi­cer.

The an­nounce­ment comes at the back of an ex­cel­lent year for the busi­ness where the brand clocked re­tail sales of over Rs 550 crores. The grew by four times in the last three years. The busi­ness was ac­quired by the Met­dist Group from Mr Prasad Pabrekar in 2014. The Met­dist Group, owned by the Ba­gri fam­ily and led by Mr Apurv Ba­gri, is a global con­glom­er­ate with di­ver­si­fied in­ter­ests in me­tal, hos­pi­tal­ity, fash­ion

Amongst the top three denim brands in 140 cities and over 700 shop in shops (SIS) and 700 multi brand out­lets (MBOs) across 350 cities of the coun­try. It is also avail­able on all on­line a pure play denim player to one which serves the fash­ion needs of the youth and ex­tends it­self from cloth­ing to ac­ces­sories, in­clud­ing groom­ing prod­ucts.

the fash­ion denim mar­ket in In­dia. With great brand saliency and a su­pe­rior prod­uct, we rank highly on cus­tomer sat­is­fac­tion scores. With a re­newed thrust on busi­ness strengths of a great prod­uct, strong team­work and the Met­dist Group’s strate­gic guid­ance, we are all set to cre­ate waves in the fash­ion denim mar­ket. Our am­bi­tion is to dou­ble our rev­enue in the next cou­ple of years.”

take ad­van­tage of the grow­ing ap­parel in­dus­try in In­dia. We story and strongly be­lieve that brand will con­tinue to grow ex­po­nen­tially in the years to come. We are very am­bi­tious and are com­mit­ted to be­ing a part Amisha Ba­gri, a mem­ber of the Met­dist Group.

Renowned Bol­ly­wood ac­tress Bhumi Ped­nekar launched Raisin, a con­tem­po­rary line of fu­sion wear for the mod­ern women of to­day, in the pres­ence of Vikash Pacheri­wal and Vishal Pacheri­wal, Co-Founders, Raisin, at a press con­fer­ence at the JW Mar­riott. At the venue, mul­ti­ple man­nequins donned Raisin cloth­ing, giv­ing the at­ten­dees an ex­clu­sive pre­view of what the cloth­ing line will look like. It dis­played so­phis­ti­cated high-qual­ity fab­rics, colour­ful de­signs and trendy styles from the brand’s much awaited Au­tumn/Win­ter 2018 col­lec­tion.

The au­di­ence wit­nessed the col­lec­tion for the first time as the au­dio­vi­sual re­vealed the DNA of the brand–an im­pec­ca­ble bal­ance be­tween com­fort, life and fash­ion while em­body­ing the spirit of the mod­ern woman. “Raisin rep­re­sents ev­ery­thing the mod­ern woman looks for–ex­treme com­fort, af­ford­abil­ity and chic de­signs, all wrapped up in one stylish piece of cloth­ing. I’m thrilled to be a part of the brand launch and I’m eagerly look­ing for­ward to more de­signs with ev­ery chang­ing sea­son!” said Bhumi.

“Our vi­sion was to cre­ate a brand that sus­tains for decades and is known to pro­vide com­fort­able fash­ion to to­day’s mod­ern women. It is only with the help of our spec­tac­u­lar mar­ket­ing, brand­ing and de­sign team that we have come one step closer to mak­ing our dream a re­al­ity. We also can­not thank Bhumi enough for be­ing a true em­bod­i­ment of what Raisin stands for–adapt­able, ver­sa­tile and classy. To­day, even though the lat­est fash­ion is eas­ily ac­ces­si­ble to con­sumers on­line, there is still a gap that needs to be filled where con­sumers can phys­i­cally see the trends on­line and then make their pur­chase. Most brands are avail­able through the medi­ums of MBOs and EBOs only; Raisin wants to reach a larger au­di­ence through its SIS re­tail model. We’ve care­fully cre­ated prod­ucts that are af­ford­able with­out com­pro­mis­ing on qual­ity and com­fort and we hope the mar­ket likes it!” said Vikash Pacheri­wal, Co-Founder, Raisin.

The col­lec­tion, priced from R R will be avail­able on Raisin’s of­fi­cial e-com­merce web­site, Ama­zon, Myn­tra, Jabong and Ajio.

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