SPYKAR LIFESTYLES PROMOTES SANJAY VAKHARIA AS CEO
Spykar Lifestyles, one of India’s largest denim brands, announced the promotion of Mr Sanjay Vakharia to the position of Chief Executive Officer.
The announcement comes at the back of an excellent year for the business where the brand clocked retail sales of over Rs 550 crores. The grew by four times in the last three years. The business was acquired by the Metdist Group from Mr Prasad Pabrekar in 2014. The Metdist Group, owned by the Bagri family and led by Mr Apurv Bagri, is a global conglomerate with diversified interests in metal, hospitality, fashion
Amongst the top three denim brands in 140 cities and over 700 shop in shops (SIS) and 700 multi brand outlets (MBOs) across 350 cities of the country. It is also available on all online a pure play denim player to one which serves the fashion needs of the youth and extends itself from clothing to accessories, including grooming products.
the fashion denim market in India. With great brand saliency and a superior product, we rank highly on customer satisfaction scores. With a renewed thrust on business strengths of a great product, strong teamwork and the Metdist Group’s strategic guidance, we are all set to create waves in the fashion denim market. Our ambition is to double our revenue in the next couple of years.”
take advantage of the growing apparel industry in India. We story and strongly believe that brand will continue to grow exponentially in the years to come. We are very ambitious and are committed to being a part Amisha Bagri, a member of the Metdist Group.
Renowned Bollywood actress Bhumi Pednekar launched Raisin, a contemporary line of fusion wear for the modern women of today, in the presence of Vikash Pacheriwal and Vishal Pacheriwal, Co-Founders, Raisin, at a press conference at the JW Marriott. At the venue, multiple mannequins donned Raisin clothing, giving the attendees an exclusive preview of what the clothing line will look like. It displayed sophisticated high-quality fabrics, colourful designs and trendy styles from the brand’s much awaited Autumn/Winter 2018 collection.
The audience witnessed the collection for the first time as the audiovisual revealed the DNA of the brand–an impeccable balance between comfort, life and fashion while embodying the spirit of the modern woman. “Raisin represents everything the modern woman looks for–extreme comfort, affordability and chic designs, all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season!” said Bhumi.
“Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for–adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it!” said Vikash Pacheriwal, Co-Founder, Raisin.
The collection, priced from R R will be available on Raisin’s official e-commerce website, Amazon, Myntra, Jabong and Ajio.