Monte Carlo Awarded Su­per­brand Ti­tle

Apparel - - MARKET WATCH -

Monte Carlo has been awarded the ‘Con­sumer Su­per­brand’ ti­tle for the sev­enth year in a row. Su­per­brands has been hon­our­ing brands with the supreme sta­tus since 15 years. This hon­our is be­stowed on brands after a twostage scor­ing process. The first stage in­volves scor­ing by con­sumers based on their holis­tic par­tic­i­pa­tion in the brands. The next stage is scru­tiny and scor­ing by the Su­per­brands Coun­cil, which com­prises heads of prom­i­nent or­gan­i­sa­tions who them­selves know what it takes to build Su­per­brands. On the ba­sis of con­sumer scor­ing, and scru­tiny and scor­ing by the coun­cil, a win­ner is de­cided. Par­tic­i­pa­tion is strictly based on in­vi­ta­tion, and only brands that re­ceive a high, pre­de­ter­mined av­er­age score are re­tained as be­ing se­lected and are in­vited to the Su­per­brands pro­gramme.

Monte Carlo, a pow­er­ful name in the fash­ion gar­ment in­dus­try, en­tered the or­gan­ised ready-towear mar­ket in In­dia at a time when the un­or­gan­ised seg­ment was thriv­ing. Thirty years after its launch, the brand epit­o­mises su­pe­rior qual­ity and in­ter­na­tional styling at af­ford­able prices.

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