Biba to Ex­pand Mar­ket Share in Eth­nic Wear Seg­ment

Apparel - - MARKET WATCH -

Eth­nic wear brand Biba aims to in­crease its mar­ket share in In­dia from one per cent to around four to eight per cent with a top-line of over R3,000 crore (US$451 mil­lion). The brand also plans to open around 200 more stores in the next 3 years.

De­spite be­ing one of In­dia’s best known eth­nic wear brands, Biba has only one per cent of the to­tal mar­ket share. A ma­jor rea­son for this is that the mar­ket is mainly made up of small busi­nesses and is largely un­or­gan­ised. How­ever, Biba believes that this is chang­ing and the fash­ion is evolv­ing. The brand has a top-line of R500 crore cur­rently, so this would be a large ex­pan­sion for the busi­ness. Biba, which means ‘pretty girl’ in Pun­jabi, was launched by Meena Bin­dra in 1982 and the brand has since grown from a onewoman home-run busi­ness to an in­ter­na­tional brand. It has 260 stores in 100 cities in In­dia and is also present in Nepal.

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