Gu­jarat Khadi Sales Up 40 Per Cent in 2 Years

Apparel - - MARKET WATCH -

Ac­cord­ing to Khadi and Vil­lage In­dus­tries Com­mis­sion (KVIC), khadi sales in Gu­jarat have grown 40 per cent over the past 2 years. The state sold khadi worth R165 crore in the fi­nan­cial year 2017-18, com­pared to R118 crore in 2015-16. Big cor­po­rates and brands such as Arvind, Re­liance In­dus­tries, and Ray­mond have pur­chased khadi in huge quan­ti­ties in the form of un­fin­ished fab­rics. These com­pa­nies process and dye the fab­ric, make gar­ments and re­tail them. This has given a ma­jor boost to khadi sales in In­dia.

A num­ber of fash­ion de­sign­ers from across Ahmed­abad have be­gun tak­ing up re­vival projects with khadi. This has helped pop­u­larise the ma­te­rial among the masses. Shailini Amin, an ar­chi­tect-turned-fash­ion en­tre­pre­neur, started her own ven­ture, Moral Fibre, to pro­mote khadi as a hand­crafted fab­ric that is sus­tain­able. So far, she has em­ployed 2,000 small ar­ti­sans in­clud­ing spinners and weavers and ex­ports around 85 per cent of her pro­duc­tion.

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