Chicco to Hike Lo­cal Sourc­ing from In­dia

Apparel - - MARKET WATCH -

Italy-based baby care brand Chicco re­tails fash­ion, cos­met­ics and other prod­ucts with a fo­cus on the mother and child. The brand, which sources prod­ucts like cos­met­ics, cloth­ing, and feed­ing bot­tles from In­dia, plans to in­crease its sourc­ing from the coun­try, espe­cially for fash­ion and toys. So in the next three or four years, about 35-40 per cent of its In­dian rev­enues may come from do­mes­ti­cally man­u­fac­tured goods. The per­cent­age of lo­cally pro­duced prod­ucts will rise by 10 per cent.

Chicco re­tails through over 10,000 points of sale in In­dia. Most of these are multi-brand out­lets, but the brand also has ex­clu­sive out­lets. Over the next three or four years, the brand fore­sees on­line sales con­tribut­ing sig­nif­i­cantly—up to 15-17 per cent—to its to­tal rev­enue.

The com­pany is backed by a strong sense of tra­di­tion, yet the team con­stantly looks to­ward the fu­ture to re­search the most tech­no­log­i­cally ad­vanced so­lu­tions to re­spond to the needs of moth­ers and chil­dren, both now and in the fu­ture.

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