What is the Indian fashion industry doing to promote Indian craftsmanship?

We are blessed to have such a rich and varied heritage of textiles and crafts, where each state has something unique to offer: from weaves to embroideries, and prints. Personally, it has been my prerogative to uphold our craft heritage. My team works with experts and clusters across the country to drive this tradition forward. However, it may not be possible for one single design house to change the landscape. It is my sincere hope that all Indian designers work with crafts in some way to create a strong revival. Having said that, I do feel we have made headway as far as promoting Indian textiles and crafts are concerned, but it is still a long journey ahead. Much sustained work and commitment are required from everyone in the fashion and textile industry to better the lives of weavers and artisans across