How is Oriflame contributing to the segment of ‘Conscious Beauty’?

We are a Swedish company, and Sweden is, in fact, one of the most environmentally sustainable countries in the world. The state of our planet requires that the bigger countries take responsibility towards the environment, too. I believe that environmental sustainability must not be driven by governments and governmental organisations alone. They can only do so much; the rest is to be taxed. If individual companies take their responsibility well, then a lot of the problems will diminish. We try to be at the forefront not only with our products, but also on how we do business. We had a huge conference recently with 3,000 Asians in Stockholm for six days. The entire conference was climate neutral. Not a single thing was negative for the environment. The CO2 emission of the flights we take can be offset by purchasing trees and planting them. We use solar panels and offset other sources of energy consumption by investing in nature. Our aim, going forward, is to have as little impact on the environment as possible. We’ve moved from being 30 per cent to being 60 per cent environmentally-neutral.