AS­SOCHAM along with Kar­nataka Gov­ern­ment or­gan­ised a road­show on Or­gan­ics& Mil­let­son ovem­ber 27, 2017 in New Delhi. Mil­lets are now be­ing re­garded as su­per­foods that pro­mote a healthy and a nu­tri­tious life­style. The hum­ble mil­let has made a come­back as a coarse ce­real rich in nu­tri­ents.

Ad­dress­ing the road­show, Dr. S. K. Pat­naik, Union Agri­cul­ture Sec­re­tary in­formed that with a view to en­sure that mil­lets be­come a part of av­er­age In­dian's diet, the Gov­ern­ment of In­dia is try­ing to in­clude it in school feed­ing pro­grams. Even the NITI Aayog has suggested that mil­lets should be a part of pub­lic dis­tri­bu­tion sys­tem.

"The Gov­ern­ment of In­dia is think­ing to coin a new term called ' nu­trice­re­als' for mil­lets, per­haps that will have a much bet­ter mean­ing and carry the mes­sage to ev­ery ci­ti­zen of this coun­try," he added.

Dr. Pat­naik also in­formed that Depart­ment of Agri­cul­ture is try­ing to re­solve var­i­ous is­sues re­lated to mil­lets as the In­dian Coun­cil of Agri­cul­ture Re­search (ICAR) is work­ing on pro­duc­ing high yield­ing va­ri­eties and en­hanc­ing the shelf-life. Be­sides, the Gov­ern­ment of In­dia is also will­ing to give spe­cific as­sis­tance to those will­ing to grow mil­lets un­der the Na­tional Food Se­cu­rity Mis­sion of the Depart­ment of Agri­cul­ture.

He also said that In fu­ture, In­dia's strat­egy has to shift from in­di­vid­ual farm­ers to that of Farmer Pro­ducer Or­gan­i­sa­tions (FPOs) be­cause they can ag­gre­gate it, cater to the mar­ket and link it with that.

Ad­dress­ing the ASSOCHAMKar­nataka Gov­ern­ment joint road­show, Dr. Ashok Dal­wai, CEO, Na­tional Rain­fed Area Author­ity (NRAA) said that there is a scope for en­trepreneurs, in­dus­trial houses to in­vest in ma­chin­ery for pri­mary and sec­ondary pro­cess­ing of mil­lets.

"We have al­ready been in touch with lot of food-chain in­dus­tries to pro­mote Na­tional Agri Value-chain plat­form, we want ev­ery farmer be­comes an in­te­gral mem­ber of the value chain," he added.

He also said that it will help the farm­ers be­come an in­te­gral part ofan elon­gated value chain and sup­ply chain link­ing right up to the global mar­kets.

"To fa­cil­i­tate all these things we are also now draft­ing the Con­tact Farm­ing Act, in hope that by next month we would be able to re­lease that to the state gov­ern­ments where the in­dus­trial houses are able to take ad­van­tage of the pro­vi­sions of the Con­tact Farm­ing Act and then pro­mote the farm­ers in to pro­duc­ing what is mar­ketable, give them ex­ten­sion advice, in­put de­fi­ciency man­age­ment ben­e­fits and si­mul­ta­ne­ously as­sure pre-sea­sonal agreed mar­ket prices," said Dr. Dal­wai.

He also in­formed that Union Gov­ern­ment was also pur­su­ing the state gov­ern­ments to have a new mar­ket struc­ture as the APMCs (Agri­cul­ture Pro­duce Mar­ket Com­mit­tees) have be­come mo­nop­o­lies by them­selves.

"It is now time that we break the mo­nop­oly even if they are gov­ern­ment or­gan­i­sa­tions and cre­ate al­ter­nate mar­ket­ing sys­tems, so we would like the pri­vate sec­tor to come and set up pri­vate mar­kets and they will be given level play­ing field un­der the new pro­vi­sions," added the CEO of NRAA.

"We hope that with a re­formed mar­ket en­vi­ron­ment sup­ple­mented by the new mar­ket­ing act, con­tact farm­ing act, new land lease act and of course the value-chain plat­form we should be able to build a new price dis­cov­ery en­vi­ron­ment, a com­pet­i­tive, healthy mar­ket, trans­par­ent en­vi­ron­ment for farm­ers," fur­ther said Dr. Dal­wai.

This road­show was a run up to 'Or­gan­ics & Mil­lets 2018,' an In­ter­na­tional Trade Fair to be held dur­ing Jan­uary 19-21 in Bengaluru.

Dr. Ashok Dal­wai, lAS, Ad­di­tional Sec­re­tary, Depart­ment of Agri­cul­ture Co-op­er­a­tion & Farmer Wel­fare, Min­istry of Agri­cul­ture & Farmer Wel­fare, Gol ad­dress­ing the au­di­ence. (L-R) Ms Joanna Kane-Po­taka, Di­rec­tor, Ex­ter­nal Re­la­tions and Strate­gic Mar­ket­ing, In­ter­na­tional Agri­cul­ture, Mr. Ma­hesh­war Rao M., lAS, Sec­re­tary, Kar­nataka State Depart­ment of Agri­cul­ture, Mr. Shob­hana K Pat­tanayak, lAS, Sec­re­tary, Depart­ment of Agri­cul­ture, Co­op­er­a­tion & Farm­ersV1 Sec­re­tary, Depart­ment of Agri­cul­ture Co-op­er­a­tion & Farmer Wel­fare, Min­istry of Agri­cul­ture & F, (IIMR), Mr. Mano} Menon, Di­rec­tor, In­ter­na­tional Com­pe­tence Cen­tre for Or­ganic Agri­cul­ture (lC(-

Crop­sRe­searchIn­sti­tute for the Semi-Arid Trop­ics (fCRISAT), Mr. G. Sathish, Com­mis­sioner Kr­ishna Byre Gowda, Hon'ble Min­is­ter of Agri­cul­ture, Gov­ern­ment of Kar­nataka, liel­fare, Min­istry of Agri­cul­ture & Farm­ers Wel­fare, Got, Dr. Ashok Dal­wai, lAS, Ad­di­tional C)rmerWel­fare, Got, Dr. Dayakar Rao, Prin­ci­pal Sci­en­tist, In­dian In­sti­tute of Mil­lets Re­search {OA) and Dr. Tarun Ba­jaj, Gen­eral Man­ager, APEDA. of Mr. Kr­ishna Byre Gowda, Hon'ble Min­is­ter of Agri­cul­ture, Gov­ern­ment of Kar­nataka ad­dress­ing the au­di­ence.

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