The Switzer­land-based Blaser Swiss­lube, which de­vel­ops, pro­duces and sells high-qual­ity met­al­work­ing flu­ids plans to tap more cus­tomers with its in­no­va­tive prod­ucts. The com­pany has sub­sidiaries and gen­eral agencies in more than 60 coun­tries, in­clud­ing In

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Q: What are all the ad­van­tages of liq­uid tool of­fered by you?

Blaser: This is a value tool which in­creases cus­tomer’s pro­duc­tiv­ity. It is very safe to use and easy to ap­ply. Our liq­uid tool is of high qual­ity and en­hances the per­for­mance. Our prod­ucts work upon higher cut­ting per­for­mance with the help of bet­ter lu­bric­ity in coolants and cut­ting oils. It is gen­er­ally no­ticed that the cut­ting tool cost is much higher than the coolant cost on all CNC ma­chines and hence as a con­cept, we fo­cus on max­imis­ing tool per­for­mance. The net sav­ing ef­fect can be much higher than the oil cost.

Q: Most of the com­po­nent mak­ers have started us­ing com­pos­ite ma­te­ri­als and light weight ma­te­ri­als. But there are tough chal­lenges in us­ing these ma­te­ri­als in the ma­chin­ing in­dus­try. How do you sup­port that?

Blaser: First of all we are test­ing all the ma­te­ri­als. The trend to­wards light weight ma­te­ri­als usu­ally re­solves the fuel ef­fi­ciency prob­lem. But it is very dif­fi­cult to ma­chine the ma­te­ri­als. The tool­ing needs, the coolant and ev­ery­thing has to be taken care of. Though it is com­plex, it is nec­es­sary to have right ma­te­ri­als, right so­lu­tions with right cut­ting strate­gies. We give guar­an­tee to the au­to­mo­tive com­po­nent sup­pli­ers that if they work with us they re­duce cost. We are work­ing with ma­chine builders and tool builders by giv­ing them the right so­lu­tions.

Q: Man­u­fac­tures also use forg­ing to re­duce weight of the com­po­nent. This gives less scope of ma­chin­ing, so how do you see the trend?

Blaser: Yes, there are au­to­mo­tive sup­pli­ers who forge com­po­nents. But forg­ing also needs to be ma­chined and it oc­curs more in fin­ish­ing op­er­a­tions. Ma­chin­ing op­er­a­tions are still re­quired to have the re­quired sur­face fin­ish and qual­ity of the prod­uct. Only for cer­tain op­er­a­tions, dry ma­chin­ing is sen­si­ble. So we dont see a threat there.

Q: Ma­chine builders are of­fer­ing coolant-free so­lu­tions. In that case where do you find busi­ness if it is go­ing to be in a big way?

Blaser: There are tool man­u­fac­tur­ers who are cur­rently read­dress­ing cer­tain works which are dry ma­chined. This ini­tia­tive is driven by Ger­man mar­ket but even with dry ma­chin­ing min­i­mum quan­tity of lu­bri­ca­tion should be in place to pre­vent cor­ro­sion. The in­vest­ment is a lit­tle huge with chips be­ing bought out­side for dry ma­chin­ing. Holis­ti­cally dry ma­chin­ing is not ad­vis­able but par­tially yes dry ma­chin­ing has a whip hand.

Q: Water-based coolants are prone to bac­te­rial in­fec­tion which will in turn af­fect the com­po­nents. Do you have any tech­nol­ogy to get rid of this?

Blaser: For over 40 years, we have prod­uct tech­nol­ogy which is bac­te­ria-free. We ba­si­cally try to learn from na­ture. Our prod­uct line is de­signed to work more nat­u­rally. It does ac­cept bac­te­ria but makes sure that the bac­te­ria which get mul­ti­plied are harm­less. We have mi­cro­bi­o­log­i­cal de­part­ment and also we do DNA re­search to create for­mu­la­tion which sup­ports nat­u­ral equi­lib­rium. Also we are work­ing on cer­tain

tech­niques to mit­i­gate bac­te­rial mul­ti­pli­ca­tion.

Q: In or­der to com­ply with the global stan­dards how do your prod­ucts help them achieve more pro­duc­tiv­ity with zero de­fect?

Blaser: All our prod­ucts are for­mu­lated in such a way that they de­liver best per­for­mance with de­fined pro­cesses and de­fined set of ma­te­ri­als. There may be a need to bring the US tech­nol­ogy to the In­dian mar­ket to ad­dress spe­cific chal­lenges and re­quire­ments. Ev­ery In­dian com­pany has to han­dle these chal­lenges. Our prod­ucts and for­mu­la­tions will cer­tainly ad­dress them and in­crease pro­duc­tiv­ity.

Q: What is your road map for the next 5 years?

Blaser: The man­u­fac­tur­ing base in In­dia is con­stantly grow­ing. We would like to bring global so­lu­tions and not any spe­cific so­lu­tions for In­dia alone. When you look at the au­to­mo­tive in­dus­try, many of the com­pa­nies from Europe and Ja­pan are set­ting up plants in In­dia and give sus­tain­able global stan­dard so­lu­tions. We have been run­ning our busi­ness suc­cess­fully in In­dia for the past 12 years. We would like to in­vest more in tech­ni­cal ex­per­tise and the trend would grow in the same way.

Q: What kind of in­vest­ments are you plan­ning in In­dia?

Blaser: In­dia is an emerg­ing mar­ket where we plan to bring all the global ini­tia­tives. As such we are not in a plan to in­vest in R&D in In­dia but we would like to bring the global tech­nol­ogy to In­dia.

Q: While look­ing at In­dian mar­ket what are the prod­ucts you plan to bring in?

Blaser: We are plan­ning to bring more en­vi­ron­ment-friendly prod­ucts to the In­dian mar­ket. A lot of in­dus­tries like au­to­mo­tive and med­i­cal have big scope in In­dia. We would like to con­trib­ute for those in­dus­tries in In­dia.

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