Hirschvo­gel In­dia tar­gets Rs 200 Cr turnover by 2020

Auto components India - - COVER STORY - Text : Anusha B ACI

Hirschvo­gel Com­po­nents In­dia, a mem­ber of the Hirschvo­gel Au­to­mo­tive Group, Ger­many, man­u­fac­tures trans­mis­sion shafts and con­stant ve­loc­ity joints (CVJ) for pow­er­trains of pas­sen­ger cars. The com­pany tar­gets Rs 200 crore turnover by 2020. The Ger­man com­pany is a lead­ing pro­ducer of forg­ing and ma­chin­ing parts for gas and diesel in­jec­tion, trans­mis­sion, pow­er­train, chas­sis and en­gine.

Kar­tar Cha­van, Di­rec­tor, Hirschvo­gel Com­po­nents In­dia, told Auto Com­po­nents In­dia that, Hirschvo­gel be­gan its In­dian oper­a­tions in 2009 with a joint ven­ture with Kalyani Ther­mal Sys­tems Ltd., a sis­ter com­pany of,Bharat Forge Ltd. “By 2012, we bought the en­tire stake and be­came an in­de­pen­dent en­tity. We have be­come op­er­a­tional from 2010. Re­cently we shifted our oper­a­tions to the newly-built Pune fa­cil­ity and pro­duc­tionised the same from Fe­bru­ary 2016. In our forg­ing sphere we have cold, warm and hot forg­ing but for In­dia we do only warm and cold forg­ing. Our pres­ence is only in the pas­sen­ger car seg­ment and we do serve as tier-1 sup­plier for Hyundai and Honda and tier-2 sup­plier for Maruti. Our com­po­nent spec­trum in In­dia gets con­fined to CVJ and trans­mis­sion shaft. We aim for a com­mend­able business growth in 2-3 years which would re­flect in our turnover.”

The com­pany man­u­fac­tures hol­low shafts and net shafts and for In­dia it ap­plies cold forg­ing tech­niques and pro­duce net­shafts. The net shafts are very less ma­chined and has pre­cise tol­er­ance level.

The com­pany states it faces huge chal­lenges with re­spect to In­dian oper­a­tions in cost sphere. The norms are get­ting tight­ened and a lot of tech­nolo­gies will find a place in the com­po­nent mak­ing. “Try­ing to fit ev­ery­body in the same bracket is a chal­lenge in the cost com­pet­i­tive mar­ket. We are ready with lightweight­ing tech­nolo­gies and can op­ti­mise the de­sign but we will not be able to win over the cus­tomers with low cost play. We have ca­pa­bil­ity to serve but the mar­ket should re­spond with the needs and should scale up their af­ford­abil­ity,” he said.

The com­pany de­rives its R&D sup­port from Ger­many. Most of its prod­ucts are Euro-VI com­pli­ant. About the cost chal­lenges and the steps be­ing taken to over­come them, Cha­van said, “We are try­ing to adapt lean man­u­fac­tur­ing tech­niques in In­dia and dis­count the pro­cesses which are not manda­tory in In­dia. We are try­ing to adapt cost ef­fec­tive tech­nolo­gies for the do­mes­tic mar­ket. Cur­rently we have enough ca­pac­i­ties to serve and we are not sketch­ing new plans for ca­pac­ity ex­pan­sion. We are in talks with a few other OEMs in the pas­sen­ger car seg­ment and align­ing our ca­pac­i­ties for the same. But it is too early to name them.”

The com­pany says the lo­cal­i­sa­tion is purely based on the client’s needs. The pro­cure­ment of raw ma­te­ri­als varies as per the needs of the com­pany. The man­u­fac­turer sources steel from Korea for Hyundai and from Ja­pan for Honda. It does not have af­ter­mar­ket pres­ence as of now in In­dia. The com­pany has 9 plants across globe and 5 plants are lo­cated within Europe. The 4 other plants are lo­cated in In­dia, US, Mex­ico and China. As the com­pany serves 3 OEMs in pas­sen­ger car seg­ments, the man­u­fac­turer com­ments that the mar­ket share is too big a ter­mi­nol­ogy to use now.

“We have pres­ence in the trans­mis­sion shafts and ex­pects a good mo­men­tum of growth and with re­spect to CVJs we pro­duce 200,000. We ex­pect the mar­ket will cer­tainly sup­port us with the new norms out­lined,” Cha­van con­cluded.

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