Ashok Ley­land launches Guru, Part­ner to in­crease mar­ket share

Auto components India - - CON­TENTS - Text: Bhar­gav TS ACI

Ashok Ley­land Ltd (ALL) has launched new prod­ucts, GURU and Part­ner in the In­ter­me­di­ate Com­mer­cial Ve­hi­cle (ICV) and Light Com­mer­cial Ve­hi­cle (LCV) seg­ment re­spec­tively. In the medium and heavy com­mer­cial ve­hi­cles (M&HCV) seg­ment, above 7.5 tonne cat­e­gory, the com­pany has a mar­ket share of around 30%. GURU has been thought­fully de­signed and built on 4 im­por­tant pil­lars – mileage, pay­load, re­li­a­bil­ity and com­fort - which are crit­i­cal to the suc­cess of a busi­ness. GURU will be avail­able in both BSIII and BSIV vari­ants and can cater to a wide range of ap­pli­ca­tions in the 12T and 13T cat­e­gory, with its dif­fer­ent load body op­tions, equipped with the lat­est H Se­ries en­gine with Com­mon Rail fuel in­jec­tion sys­tem and other re­li­able ag­gre­gates.

GURU of­fers an ideal com­bi­na­tion of best-in-class fuel ef­fi­ciency and high­est ac­tual pay­load, en­sur­ing max­i­mum re­turns for its own­ers. After the com­mer­cially suc­cess­ful ‘DOST’, ‘PART­NER’ is In­dia’s first air­con­di­tioned LCV goods ve­hi­cle with best-in-class com­fort from Ashok Ley­land.

‘Part­ner’ is an up­graded ver­sion of the ear­lier one, which was launched when Ashok Ley­land had a joint ven­ture with the Ja­panese auto ma­jor Nis­san. Both the com­pa­nies have de­cided to part ways last year. As per the agree­ment ALL has got the IPR for LCV prod­ucts from Nis­san. Vinod K Dasari, Chief Ex­ec­u­tive Of­fi­cer and Man­ag­ing Di­rec­tor, ALL said, “Ashok Ley­land has upped the ante over the last few years and that re­flects in our re­sults. An in­te­gral part of this per­for­mance is our win­ning prod­uct port­fo­lio which de­liv­ers su­pe­rior re­turns for our cus­tomers and we be­lieve this is the rea­son we are grow­ing our mar­ket share across mar­kets. Two in­dis­pens­able prod­ucts in this strat­egy are the ‘GURU’ and the Next Gen­er­a­tion ‘PART­NER’, our lat­est of­fer­ing in the ICV and the LCV seg­ment, re­spec­tively. With these launches, we have fur­ther strength­ened our po­si­tion in the mar­ket and are closer to our vi­sion of emerg­ing as one of the top 10 truck mak­ers, glob­ally, by sig­nif­i­cantly in­creas­ing the mar­ket share in ICV and LCV seg­ments.”

Ac­cord­ing to Anuj Kathuria, Pres­i­dent, Global Trucks, Ashok Ley­land Ltd., “Ashok Ley­land has al­ways fo­cused on de­liv­er­ing the right prod­uct to its cus­tomers and ‘GURU’ is our lat­est of­fer­ing. ICV is one of our key fo­cus ar­eas to achieve our vi­sion in trucks and with the ‘GURU’, Ashok Ley­land will fur­ther in­crease its mar­ket share in the Com­pet­i­tive ICV seg­ment. ‘GURU’ helps cus­tomers in­crease their rev­enue stream by hav­ing the best pay­load and en­sures max­i­mum up­time, thanks to ro­bust and re­li­able ag­gre­gates. Launched at a com­pet­i­tive price point, ‘GURU’’s best-in-class fuel ef­fi­ciency, com­bined with longer tyre life, will help re­duce op­er­at­ing costs for cus­tomers. Re­in­forc­ing our brand prom­ise of ‘Aapki Jeet, Ha­mari Jeet’, ‘GURU’ will help our cus­tomers max­imise prof­its by in­creas­ing rev­enue and re­duc­ing op­er­at­ing costs.”

Nitin Seth, Pres­i­dent, Light Com­mer­cial Ve­hi­cles, Ashok Ley­land, said, “We are de­lighted to present this LCV, the ‘PART­NER’ ,the In­dian in­dus­try’s first truck in its seg­ment with an Air Con­di­tioned (AC) cabin and a BS-IV en­gine. With the launch of ‘PART­NER’, we have stayed true to our LCV mis­sion, to of­fer to the In­dian cus­tomer, con­tem­po­rary prod­ucts that de­liver best-in­class user ex­pe­ri­ence, cou­pled with ex­cep­tional ef­fi­ciency. This is an ex­cit­ing ad­di­tion to our LCV port­fo­lio and we are con­fi­dent that we will de­light the cus­tomers and con­tinue the suc­cess­ful win­ning streak with ‘PART­NER’, like that of the ‘DOST’.”

GURU is in the price range of Rs 14.35 lakhs to 16.72 lakhs in­clud­ing VAT. The PART­NER 6-tyre, 14 ft HSD BS IV is priced at Rs 10.59 lakhs. PART­NER 4-tyre, 14 ft HSD BS IV is priced at Rs 10.29 lakhs. Prices are ex-show­room, Chen­nai.

(L to R) Nitin Seth, Pres­i­dent – Light Com­mer­cial Ve­hi­cles, Vinod K. Dasari, MD and CEO and Anuj Kathuria, Pres­i­dent – Global Trucks with the new PART­NER and GURU

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